PR Agencies Need to Understand the Digital Communication Laws

This morning, I received an email from Toronto-based PR agencyParadigm PRabout a new partnership between NBA Canada and Foot Locker Canada.

I’m guessing the agency’s client is NBA Canada, since they offered an interview with Dan MacKenzie (although the email spelled it MacKenize), VP and General Manager of NBA Canada, to discuss the partnership.

Unfortunately, what stood out for me was not the chat opportunity, but the complete lack of any kind of Unsubscribe option at the end of the email. Bel...