Danny Brown's Blog, page 44

Why Brand Managers Fail (and How to Get Back in the Driving Seat)

This is a guest post from Michael Weissman.

Companies make huge investments in brand marketing — nearly $500 billion globally each year — to communicate as effectively and beautifully as possible.

But as soon as they distribute their brand content to resellers, blogs, social media and other online outlets, the content becomes out-of-date, old content gets reused and/or new content gets misused. In other words, it’s one hot mess.

Why is this happening?

Managing distributed content is expensive. It...

Customer Service and Why It’s All About the LIST

One of the things that never ceases to amaze me is the lack of basic customer service smarts in many companies. It seems such a dumb game to be playing, as well.

For example, if a company’s customer service is poor, that’s more than likely going to mean a very big uphill struggle ahead in terms of brand acceptance. But, if customers have a positive view of your business, it’s an extra piece of firepower that can be used in getting the news out about a new product or service.

This is particularl...

Remembering Jacob Weiskopf – A Personal Post for National Suicide Prevention Week

“Phoebus is dead, ephebe. But Phoebus was a name for something that could never be named…the sun must bear no name, golden flourisher, but be in the difficulty of what it is to be.” – Wallace Stevens

Life at 17 is meant to be so different. You’re young; vibrant; full of life; a whole new world awaits you.

The cute boys and girls awaiting you at college; the adventures you’re going to have in your first car; the experiments in forbidden fruit; the sports you’re going to excel at or the geekdom y...

The Sunday Share: 20 Jobs of the Future

As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sh...

Social Business or Humanizing Your Business Through Social?

Along with the term Big Data, “Social Business” has become one of the terms du jour when it comes to how organizations work.

Several agencies and organizations have come up with their definitions of what a social business is.

As we begin to be able to measure the degree to which employees collaborate in helpful ways through social technology, we will be able to build improved reward mechanisms to drive the desired behaviours and break down long-standing cultural barriers. Nigel Fenwick, VP and...

The Question of Context in Meaningless Data

One of the things marketers and brands alike are excited about at the moment is the potential of Big Data. This excitement is understandable – the ability to tap into previously unheard of sources of information about our customers is a very big thing indeed.

Whether the excitement being generated is fully warranted is another thing, though, especially given the fact that Big Data more than lives up to its name when it comes to the reality of using it effectively.

At a conference earlier this y...

The Sunday Share: How to Build and Showcase Your Community

As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.

From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.

As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.

These include standard presentations, videos, multimedia and more.

Which brings us to this week’s Sunday Share.

Every week, I’ll be sh...

Why Thinking About Traffic is the Scourge of Great Content

Over on his blog today, Studiopress founder Brian Gardner shares a thoughtful post on the definition of a successful blog. It’s a short read, and I highly recommend checking it out.

What stood out for me, personally, were these words:

I made some promises to each of you recently that I would not care about this.

That I would focus on being, and not focus on doing. That what mattered to me was the quality of life, and not in the quantity of life.

By doing just that, Brian’s daily web traffic has d...

Webfluenz Brings Social Media and Influence Analysis to the Masses

When it comes to social media analysis and influence marketing, and the ability to use software to identify and track potential influencers for your brand, one thing that always comes up as a stumbling block is the cost usually associated with it.

Because of the data required to filter and rationalize the findings of platform-specific algorithms, costs usually range from the $700 per month mark to anywhere between $3,000-$5,000 per month. So far, this has meant the benefits of social analysis,...

Why Context Marketing Should Already Be Happening

So, the latest buzzword in the online space is “context marketing”, or the ability to look into the context of what your customers want and deliver on that need.

I first saw the term used by Marjorie Clayman over on Facebook; then some social media guru used it in a talk; and Jayme Soulati delves into it a little bit on her blog today.

And so we have another cool word to join the lexicon of other cool marketing buzzwords in the online space – content marketing, advocacy marketing, persona marke...