Danny Brown's Blog, page 47
July 14, 2013
The Sunday Share – 25 Mind Blowing Email Marketing Stats
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals.
These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be sh...
July 11, 2013
Turning Fans Into Performers – Dan Deacon and the Power of Youtility
This is a guest post from Jay Baer.
Today’s consumers are staring at an invitation avalanche, with every company asking for likes, follows, clicks and attention. This is on top of all the legacy advertising that envelops us like a straightjacket.
Lots of books have been written that tell you the way to break through is just to be an “amazing” company. Pretty much all of them say you can win hearts and minds by doing things differently, providing knock-your-socks-off customer service, or fundame...
July 9, 2013
Why the Best “Social Media Stars Reality Show” is the One That Doesn’t Need Made
Over on Facebook, strategist and author Olivier Blanchard shared this golden nugget of TV brilliance (if brilliance shares the same stage as pointless and lameness): there’s going to be a reality TV show on “social media stars”.
Okaaay…
So sure, social media has embedded itself into the mainstream, with sporting events and news stories relying on live social feeds to add to their coverage. As a driver of social change, it’s an incredibly powerful tool.
For businesses, small or large, social medi...
July 7, 2013
The Sunday Share – HTML5 vs Native Mobile App Development
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be s...
July 5, 2013
Why The Conversation Prism Misses the Boat on Influence
Recently, Altimeter analyst Brian Solis released the fourth iteration of the Conversation Prism, a visual representation of where the social web stands today.
As part of this update the prism included influence, in a nod to how key this area of social media has become for today’s businesses, in both goals and tactics. Unfortunately, like many other examples, the influence part of the prism misses an opportunity to move beyond the obvious and really discuss where influence is going.
By primarily...
June 30, 2013
The Sunday Share – Less: What Your Customers Really Want
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be s...
June 26, 2013
The Problem with Marketing is It’s Full of Marketers
I’m a marketer. In marketing, our mission, if you like, is to instill desire.
You may see a product you like, but don’t necessarily need. Marketing’s job is to instill enough desire around that product to make you need, or want, it.
While there are several facets to marketing – including the afore-mentioned desire, as well as awareness and promotion – the ultimate goal of any marketing strategy is to increase growth of a brand.
Primarily, this growth is in lead generation and in sales. But it ca...
June 25, 2013
How to Understand, Define and Identify Online Influence
A recent post about how to become a social media influencerover at the Salesforce corporate blog shared tips and ideas to become a social media influencer.
While there are some good pointers here in using social, I think the post is more about becoming a thought leader or becoming popular in social mediathan it is about becoming an influencer.
The main challenge is the definition of influencer by today’s social web meaning. Sure, you can create great content, get a ton of followers, social shar...
June 23, 2013
The Sunday Share – 5 Key Principles for Displaying Data Effectively
As a business resource,Slidesharestands pretty much head and shoulders above most other content platforms.
From presentations to educational content and more, you can find information and curated media on pretty much any topic you have an interest in.
As a research solution, Slideshare offers analysis from some of the smartest minds on the web across all verticals. These include standard presentations, videos, multimedia and more.
Which brings us to this week’s Sunday Share.
Every week, I’ll be s...
June 21, 2013
The Difference Between Ideas and Doing
A few years back, I knew a guy who always had a great idea up his sleeve.
He’d share these ideas with anyone that was in his company, and tell of his grand plans for when his ideas made him rich. They would invariably involveSalma Hayek, a yacht and six months at sea…
Everyone smiled and asked him not to forget us when he was rich and famous. After all, we were the sounding boards for his ideas and we’d say which ones sounded good, and which ones wouldn’t get him Salma.
Jump forward a few years,...
