Don’t Be the Company Sending a Crappy Email Pitch That’s Breaking the Law

Back in 2003, President George W. Bush passed the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) Act, that was meant to establish standards when it came to commercial email and help protect consumers from errant businesses filling email inboxes with their crud.

While well-intentioned in its creation, unfortunately its been much less effective when it comes to actually making marketers and promotional companies any better at respecting the wishes of those they see...