Why We Need More Partnerships Like the @Traackr and @Nimble One

The middle of May saw a pretty big announcement in the influence marketing and social business space.

Influence platform Traackr and Social CRM platform Nimble announced a partnership that would see seamless integration of the two solutions, and allow much more effective management of influencer outreach programs.

From Traackr:

As of today, our users can connect their Nimble accounts to their Traackr projects and centrally manage influencer outreach efforts. It’s a huge step forward in closing t...