How Visual Curation Can Help Tell a Brand’s Story

When it comes to helping define what your brand stands for and, by association, helping potential customers or clients see whether you’re a good fit for each other or not, visual content curation is a hugely effective solution.

While I’m not sold on the current trend that “to be a successful brand, you need to be a storyteller” – both Sam Fiorella and Hessie Jones offer valid opinions as to why this isn’t the case – I won’t dispute how a brand’s story can add to the overall appeal.

Knowing the...