Why Google is Missing the Point on Sponsored Content

Over at the InNetwork blog this week, I wrote about why influencers deserve to be paid. It essentially looked at why brands should be treating influencers more professionally, and respecting them as a key partner in any marketing mix.

In the comment section after the post, Kari Rippetoe, Content Marketing Manager at Search Mojo, left an interesting statement:

Interesting post – you pulled me in with that title, because I wasn’t quite sure I agreed. I totally get where you’re coming from regardi...