InNetwork, the Drive for Authentic Influence and What It Means for Brands

In the book Influence Marketing, we dedicate a chapter to some of the platforms we felt were leading the way in the next wave of influence marketing.

These platforms include Traackr, Tellagence and others, for the way they’re moving beyond generic influence and actually delivering business intelligence and results.

Of course, the limitations of a book, as well as how fast this space moves, meant as soon as we’d finished, new platforms came into play that impressed just as much.

One such platform...