An Open Discussion On Social Media Monitoring and Ethical Data Mining

As a marketer, I’m excited when I see advances in social media monitoring technology and the way we can use tools like text analytics, ontology and Natural Language Processing (NLP) to really understand our audience and their behaviours.

This level of data mining allows businesses to go way beyond the existing information they have not only on their existing customers, but potential ones, and really laser in on the kind of promotions, products and services that consumer is looking for.

However…...