Stop Scoring Influence, Start Creating Influence Paths

A few months ago, I sat down withSteven Sefton, Digital and Social Media Director forZap Designs, to discuss a variety of topics including the differences in cultural marketing based on location; the changing face of influence; where influence marketing is heading; and much, much more.

Although Klout seems to be no more, social scoring is clearly still a driving tactic by brands when it comes to influence, given the news that LinkedIn has created its own scoring solution – which makes revisit...