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22 books
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Analytics Books
Showing 1-50 of 1,854
Lean Analytics: Use Data to Build a Better Startup Faster (Hardcover)
by (shelved 67 times as analytics)
avg rating 4.10 — 8,200 ratings — published 2013
The Signal and the Noise: Why So Many Predictions Fail—But Some Don't (Hardcover)
by (shelved 48 times as analytics)
avg rating 3.97 — 52,254 ratings — published 2012
Storytelling with Data: A Data Visualization Guide for Business Professionals (Paperback)
by (shelved 47 times as analytics)
avg rating 4.39 — 8,034 ratings — published 2015
Data Science for Business: What You Need to Know about Data Mining and Data-Analytic Thinking (Paperback)
by (shelved 43 times as analytics)
avg rating 4.13 — 2,628 ratings — published 2013
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity (Paperback)
by (shelved 40 times as analytics)
avg rating 4.13 — 1,526 ratings — published 2009
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Paperback)
by (shelved 38 times as analytics)
avg rating 3.66 — 2,121 ratings — published 2013
Competing on Analytics (Hardcover)
by (shelved 32 times as analytics)
avg rating 3.69 — 1,599 ratings — published 2007
Moneyball (Paperback)
by (shelved 29 times as analytics)
avg rating 4.27 — 143,536 ratings — published 2003
Naked Statistics: Stripping the Dread from the Data (Paperback)
by (shelved 25 times as analytics)
avg rating 3.96 — 15,058 ratings — published 2012
Analytics at Work: Smarter Decisions, Better Results (Hardcover)
by (shelved 24 times as analytics)
avg rating 3.54 — 368 ratings — published 2010
The Visual Display of Quantitative Information (Hardcover)
by (shelved 22 times as analytics)
avg rating 4.39 — 8,638 ratings — published 1983
How to Measure Anything: Finding the Value of "Intangibles" in Business (Hardcover)
by (shelved 22 times as analytics)
avg rating 3.90 — 3,738 ratings — published 1985
Data Smart: Using Data Science to Transform Information into Insight (Paperback)
by (shelved 19 times as analytics)
avg rating 4.12 — 1,015 ratings — published 2013
Information Dashboard Design: The Effective Visual Communication of Data (Paperback)
by (shelved 18 times as analytics)
avg rating 4.02 — 1,797 ratings — published 2010
Python for Data Analysis (Paperback)
by (shelved 17 times as analytics)
avg rating 4.17 — 2,434 ratings — published 2011
Show Me the Numbers: Designing Tables and Graphs to Enlighten (Hardcover)
by (shelved 17 times as analytics)
avg rating 3.92 — 4,531 ratings — published 2004
Keeping Up with the Quants: Your Guide to Understanding and Using Analytics (Hardcover)
by (shelved 16 times as analytics)
avg rating 3.57 — 581 ratings — published 2013
Web Analytics: An Hour a Day (Paperback)
by (shelved 16 times as analytics)
avg rating 3.95 — 1,748 ratings — published 2007
The Art of Statistics: How to Learn from Data (Hardcover)
by (shelved 15 times as analytics)
avg rating 4.15 — 5,569 ratings — published 2019
Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy (Hardcover)
by (shelved 15 times as analytics)
avg rating 3.87 — 29,822 ratings — published 2016
Superforecasting: The Art and Science of Prediction (Hardcover)
by (shelved 15 times as analytics)
avg rating 4.08 — 22,024 ratings — published 2015
Advanced Web Metrics with Google Analytics (Paperback)
by (shelved 15 times as analytics)
avg rating 3.99 — 550 ratings — published 2008
Now You See It: Simple Visualization Techniques for Quantitative Analysis (Hardcover)
by (shelved 15 times as analytics)
avg rating 4.17 — 677 ratings — published 2009
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are (Hardcover)
by (shelved 14 times as analytics)
avg rating 3.91 — 42,415 ratings — published 2017
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything (Hardcover)
by (shelved 14 times as analytics)
avg rating 4.01 — 893,361 ratings — published 2005
An Introduction to Statistical Learning: with Applications in R (Springer Texts in Statistics)
by (shelved 13 times as analytics)
avg rating 4.59 — 2,321 ratings — published 2013
How to Lie with Statistics (Paperback)
by (shelved 13 times as analytics)
avg rating 3.84 — 17,892 ratings — published 1954
How Not to Be Wrong: The Power of Mathematical Thinking (Hardcover)
by (shelved 13 times as analytics)
avg rating 3.95 — 21,219 ratings — published 2014
The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios (Paperback)
by (shelved 12 times as analytics)
avg rating 4.19 — 457 ratings — published
Measure What Matters (Kindle Edition)
by (shelved 12 times as analytics)
avg rating 3.98 — 37,085 ratings — published 2017
Dataclysm: Who We Are (When We Think No One's Looking)
by (shelved 12 times as analytics)
avg rating 3.73 — 12,451 ratings — published 2014
The Functional Art: An introduction to information graphics and visualization (Voices That Matter)
by (shelved 12 times as analytics)
avg rating 4.19 — 814 ratings — published 2011
Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing (Paperback)
by (shelved 11 times as analytics)
avg rating 4.40 — 627 ratings — published
Algorithms to Live By: The Computer Science of Human Decisions (Hardcover)
by (shelved 11 times as analytics)
avg rating 4.12 — 34,689 ratings — published 2016
Hands-On Machine Learning with Scikit-Learn and TensorFlow (ebook)
by (shelved 10 times as analytics)
avg rating 4.55 — 2,774 ratings — published 2017
The Book of Why: The New Science of Cause and Effect (Hardcover)
by (shelved 10 times as analytics)
avg rating 3.94 — 6,512 ratings — published 2018
Statistics Done Wrong: The Woefully Complete Guide (Paperback)
by (shelved 10 times as analytics)
avg rating 4.19 — 1,079 ratings — published 2013
Creating a Data-Driven Organization: Practical Advice from the Trenches (Kindle Edition)
by (shelved 10 times as analytics)
avg rating 3.99 — 278 ratings — published 2015
Big data @ work : dispelling the myths, uncovering the opportunities (Hardcover)
by (shelved 10 times as analytics)
avg rating 3.58 — 437 ratings — published 2014
The Black Swan: The Impact of the Highly Improbable (Hardcover)
by (shelved 10 times as analytics)
avg rating 3.96 — 121,033 ratings — published 2007
Visualize This: The FlowingData Guide to Design, Visualization, and Statistics (Paperback)
by (shelved 10 times as analytics)
avg rating 3.88 — 1,187 ratings — published 2011
Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart (Hardcover)
by (shelved 10 times as analytics)
avg rating 3.72 — 5,990 ratings — published 2007
Calling Bullshit: The Art of Skepticism in a Data-Driven World (Hardcover)
by (shelved 9 times as analytics)
avg rating 4.11 — 5,221 ratings — published 2020
The Master Algorithm: How the Quest for the Ultimate Learning Machine Will Remake Our World (Hardcover)
by (shelved 9 times as analytics)
avg rating 3.74 — 6,434 ratings — published 2015
Marketing Analytics: Data-Driven Techniques with Microsoft Excel (Kindle Edition)
by (shelved 9 times as analytics)
avg rating 4.16 — 79 ratings — published 2013
The Elements of Statistical Learning: Data Mining, Inference, and Prediction (Hardcover)
by (shelved 9 times as analytics)
avg rating 4.43 — 1,879 ratings — published 2001
Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics (Hardcover)
by (shelved 8 times as analytics)
avg rating 3.37 — 134 ratings — published 2012
The Wall Street Journal Guide to Information Graphics: The Dos and Don'ts of Presenting Data, Facts, and Figures (Hardcover)
by (shelved 8 times as analytics)
avg rating 4.08 — 865 ratings — published 2009
Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets (Incerto)
by (shelved 8 times as analytics)
avg rating 4.08 — 70,873 ratings — published 2001
Thinking, Fast and Slow (Hardcover)
by (shelved 8 times as analytics)
avg rating 4.17 — 580,340 ratings — published 2011
“Let market research be a permanent, ongoing part of your business strategy.”
― Market Research Like a Pro
― Market Research Like a Pro
“A good metric is a ratio or a rate. Accountants and financial analysts have several ratios they look at to understand, at a glance, the fundamental health of a company. You need some, too.
There are several reasons ratios tend to be the best metrics:
• Ratios are easier to act on. Think about driving a car. Distance traveled is informational. But speed—distance per hour—is something you can act on, because it tells you about your current state, and whether you need to go faster or slower to get to your destination on time.
• Ratios are inherently comparative. If you compare a daily metric to the same metric over a month, you’ll see whether you’re looking at a sudden spike or a long-term trend. In a car, speed is one metric, but speed right now over average speed this hour shows you a lot about whether you’re accelerating or slowing down.
• Ratios are also good for comparing factors that are somehow opposed, or for which there’s an inherent tension. In a car, this might be distance covered divided by traffic tickets. The faster you drive, the more distance you cover—but the more tickets you get. This ratio might suggest whether or not you should be breaking the speed limit.”
― Lean Analytics: Use Data to Build a Better Startup Faster
There are several reasons ratios tend to be the best metrics:
• Ratios are easier to act on. Think about driving a car. Distance traveled is informational. But speed—distance per hour—is something you can act on, because it tells you about your current state, and whether you need to go faster or slower to get to your destination on time.
• Ratios are inherently comparative. If you compare a daily metric to the same metric over a month, you’ll see whether you’re looking at a sudden spike or a long-term trend. In a car, speed is one metric, but speed right now over average speed this hour shows you a lot about whether you’re accelerating or slowing down.
• Ratios are also good for comparing factors that are somehow opposed, or for which there’s an inherent tension. In a car, this might be distance covered divided by traffic tickets. The faster you drive, the more distance you cover—but the more tickets you get. This ratio might suggest whether or not you should be breaking the speed limit.”
― Lean Analytics: Use Data to Build a Better Startup Faster
