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Thinkertoys: A Handbook of Creative-Thinking Techniques
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3.98 avg rating — 4,177 ratings
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Visual Thinking: Methods for Making Images Memorable
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The Art of Looking Sideways
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4.11 avg rating — 6,628 ratings
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The Hidden Persuaders
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3.84 avg rating — 1,338 ratings
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Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
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3.82 avg rating — 355 ratings
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Lateral Thinking
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3.76 avg rating — 4,762 ratings
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Technique for Producing Ideas
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4.05 avg rating — 5,174 ratings
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D&AD: The Copy Book
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4.30 avg rating — 604 ratings
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
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Hey Whipple, Squeeze This: A Guide to Creating Great Ads
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4.21 avg rating — 5,112 ratings
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| 11 |
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The Advertising Concept Book
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4.33 avg rating — 846 ratings
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| 12 |
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Hegarty on Advertising
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4.06 avg rating — 729 ratings
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Whatever You Think, Think the Opposite
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3.82 avg rating — 10,230 ratings
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| 14 |
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It's Not How Good You Are, It's How Good You Want To Be
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3.62 avg rating — 18,194 ratings
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| 15 |
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The Copywriter's Bible
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4.10 avg rating — 42 ratings
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| 16 |
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Outliers: The Story of Success
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4.19 avg rating — 867,010 ratings
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| 17 |
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The Poetics of Space
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4.18 avg rating — 11,214 ratings
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Ways of Seeing
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3.94 avg rating — 436,256 ratings
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| 19 |
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On Photography
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3.87 avg rating — 56,787 ratings
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The Circle of Innovation: You Can't Shrink Your Way to Greatness
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3.91 avg rating — 415 ratings
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The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times
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3.92 avg rating — 1,073 ratings
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| 22 |
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Blink: The Power of Thinking Without Thinking
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3.96 avg rating — 622,464 ratings
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| 23 |
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The Tipping Point: How Little Things Can Make a Big Difference
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4.01 avg rating — 855,573 ratings
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| 24 |
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
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4.02 avg rating — 366 ratings
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| 25 |
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The Elements of Color: A Treatise on the Color System of Johannes Itten Based on His Book the Art of Color
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4.19 avg rating — 2,989 ratings
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Thinking, Fast and Slow
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4.17 avg rating — 588,914 ratings
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| 27 |
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Quirkology: The Curious Science of Everyday Lives
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3.82 avg rating — 7,787 ratings
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| 28 |
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Wabi-Sabi: for Artists, Designers, Poets & Philosophers
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3.99 avg rating — 7,893 ratings
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| 29 |
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Design as Art
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3.97 avg rating — 4,982 ratings
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| 30 |
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Predatory Thinking: A Masterclass in Out-Thinking the Competition
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4.24 avg rating — 1,690 ratings
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