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The Pursuit of Wow!: Every Person's Guide to Topsy-Turvy Times

3.89  ·  Rating details ·  866 ratings  ·  34 reviews
Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times.

In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environ
Paperback, 352 pages
Published November 22nd 1994 by Vintage (first published November 1st 1994)
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Jordan Brown
Jul 11, 2021 rated it really liked it
I read this because Seth Godin recommended it so strongly, and I can see why. It seems to have inspired his own writing style.

But like I feel about some of Godin’s writing it’s either downright fantastic or a bit all over the place.

Still, this is a book worth reading. Although most of the examples are now dated, it will inspire dreamers to keep dreaming and innovating.
Larry Hostetler
Jul 02, 2018 rated it really liked it
Shelves: 2018
I really appreciated the format of this book. Covering a couple hundred points, Peters shares everything from one short quote to a couple of group discussions (for which the content is the transcript or key points presented as such).

There were a number of points that, while made years ago (the book was written in 1994) are still applicable. Certainly his iconoclastic perspective is refreshing, even now. I found a number of useful ideas. He makes good use of references to various other authors,
May 09, 2014 rated it liked it
Shelves: growth
1. Tell people to buzz off from time to time, including your boss---process IS important, but you also gain power from results, which come from narrowly focusing on the outcome.

2. Thank you notes. Sentence or two, hand-written.

3. Recognition—appreciation, applause, approval, respect. Badges, prizes, pic in newsletter, balloons, “you made my day” post-it notes/cards. Thoughtful gifts.

4. Give everyone credit.

5. Show up! 3,000 miles to “do lunch”.

6. Passion is contagious!*

7. Focus & Rej
Feb 15, 2015 rated it it was ok  ·  review of another edition
Short and somewhat interesting book. The author, Tom peters, touched on multiple points however there is no clear thread that brings the book together into one theme. At times it feels like he had a writing deadline and just had to pound this book out for his publisher, since one case he spends an entire chapter summarizing another book contents. Thankfully the book is short so not a big waste of time if you do not find it enthralling. Also the book, originally published in 1994, uses many out d ...more
Apr 05, 2008 rated it it was ok
Peters gives over 200 tactics and strategies to help businesses succeed. He stresses that individuals and organizations must stand out from the crowd of average look-alikes. He says, "Being average has never had much appeal. Better fail with flair in pursuit of something neat." I have no desire or ambition to be in the business field, but I do enjoy reading about companies and the people that run them. I think a lot can be learned about leadership and time management by following their examples. ...more
Mar 27, 2017 rated it did not like it
A very disheveled book, with random thoughts and ideas jotted down here and there. This book needs a central idea.
PJ Wenzel
Jan 08, 2020 rated it liked it
A bit bizarre, but a few golden nuggets in there. I guess the main thing is this: Continuous renewal and reinvention. That means cultivating the fringe, getting new ideas injected from the outside or inside of your business, and being humble enough to scrap everything and start over on new ideas or things you need to do to make sure your business keeps going successfully. Some simple stuff, but very dangerous - not something that most people are willing to do. But he's not wrong. And, he makes t ...more
Gladys Lopez
Jan 05, 2022 rated it it was ok
Written in 1994 has excellent classic advises that will never we outdated. Some others were kind of logic for me; however my rating is based on culture across cultures advises. Really good, but sometimes not culturally sensitive presented. I could deal with it, but it makes me think that I’m happy to live in an era where doesn’t sound good/correct anymore.
Jun 01, 2018 rated it really liked it
Some anecdotes are dated, but the essential tips and tricks are still applicable and focus on a win-win environment at the workplace where customers are honored and dazzled, employees are empowered and able to be creative, and managers reap be benefits of customer and employee satisfaction.
Billy Hart
Aug 25, 2020 rated it really liked it
If you have a struggling small business and seek to have it stand out among others, this is a beneficial read. Author straight forward and unpretentious let's you know why you LOOK bad and how to improve your looks! ...more
Alina Malina
Mar 02, 2018 rated it liked it
Very basic book, I expected more from Tom Peters. Not bad, just nothing new for me
May 04, 2018 rated it it was ok
Way outdated and most was not relevant for my one-person business.
Rani St.Pucchi
Sep 07, 2018 rated it liked it
The times they are a-changing for sure! I liked the case studies, examples and illustrations. Easy to follow and quite interesting.
Paul Chingava
great book
Brian Dale
Feb 07, 2021 rated it it was amazing
This one blew my mind when I read it. Thank you for writing this!
Keven Wang
Feb 07, 2021 rated it it was ok
I don’t get it
Sep 10, 2008 rated it it was amazing
Shelves: business
Tom Peters is a guru (even though he would hate that word) of American business thinking. This book is a compendium of articles, essays and speeches he has given, along with two chapters of panel discussions. An easy read, the book provides practical, bite-size pieces of advice that allow you to improve your business performance while it entertains you with Peters' trademark bluntness.

Of particular note is Chapter 2, "Getting Things Done." I re-read Chapter 2 about once per year. Each piece of a
Mar 27, 2022 rated it it was amazing
A creative book, designed to get you thinking unconventionally. I enjoyed reading it and got a few great ideas out. But not deep enough to rate 5 stars.

Edit: Revising my rating up to 5 stars as somehow ideas from this book keep drifting back into my head, months after reading it and help solve problems.

Think of this book not as a deep philosophical treatise but as training for the mind. Once you learn how to see things this way, it subtly changes your approach for the better. Great book!
This was handed out as one of those "management book of the month club" fads, the kind of thing overpriced consultants convinced companies they need to do to "foster teamwork" and "establish rapport among individual contributors." It's a little ironic because it's the kind of empty gesture Peters warns against. Still, not a bad book. Dated, but he had some good thoughts. Too bad management never followed any of them. ...more
Mia Elizardi
Feb 09, 2016 rated it liked it
I really enjoyed most of this book-fantastic ideas and brilliant philosophies about business, well life really. It was released in 1994, so a lot of the material is dated and made it hard to follow at times. The format of the writing was also a little on the random side-jumping from idea to idea. AND...I loved the flow of consciousness and free form thought process that it presented, another layer to the brilliance of this book and this author.
Jun 16, 2009 added it
Shelves: career
Recommended by Seth Godin - "visionary book that described why the only products with a future were those created by passionate people. Too often big companies are scared companies, and they work to minimize any variation--including the good stuff that happens when people who care create something special." ...more
Jan 15, 2012 rated it liked it
Why, if I was a corporate mogul this would be just the ticket. It's pretty good reading for anybody, actually. The main themes are valuing people, taking risks, taking the road less traveled, doing something crazy, but do what you have a passion for. Now if I could just find work to be passionate about.... ...more
Jun 01, 2020 rated it did not like it
i find it unethical to make a paid book out of this trivial 'copy and paste' of personal notes.
Fake and forced unsuccessful pseudo-humour.
Too easy to say 'go cheap' without considering who should pay for it.
It is nothing more than a big collection of blog post(s) that you read because the author is famous and not because it is valuable.
a complete waste of time.
Joe Valentine
Jan 09, 2013 rated it really liked it
I always like what Tom has to say and this was very insightful. Admittedly, his ideas can be a little over the top sometimes, but he makes wonderful points and he is truly gifted in his descriptive abilities. His enthusiasm and conviction are contagious.
Jul 28, 2010 rated it it was ok
Read this book a couple of years ago. It's a quick read due to it being organized as bunch of short stories about companies, people and ideas that equate to "WOW" stuff. ...more
Richard Hoffman
Mar 17, 2011 rated it it was ok
Shelves: personal-growth
A few great chapters but the majority of the book is simply OK. The concept of "WOW" is good. Not the easiest read. ...more
Jul 23, 2011 rated it liked it
Read DEC 2002
Oct 19, 2011 rated it it was ok
While there is solid advice about how to engage in business practices and manage people, the structure of the book is so poor that it hinders the message Peters is trying to deliver.
Mar 15, 2012 rated it really liked it
great ideas. a little dated (came out in 94) but some great ideas nonetheless.
Lewis Hyam
Sep 30, 2012 rated it it was amazing
"The brand of u" another of Tom Peter's unique insights...... and a whole lot more ...more
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Born in Baltimore in 1942 "with a lacrosse stick in one hand and oars over my shoulder," Peters resided in California, mainly Silicon Valley (where he was on a list of "100 most powerful people in Silicon Valley"), from 1965–2000. Today, Peters and his wife Susan Sargent live on a 1,600-acre working farm, "always under construction," in Vermont. His two stepsons, Max and Ben Cooper, are "busy chan ...more

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