Mitch Joel's Blog: Six Pixels of Separation, page 399

The Upside Of Irrationality

It's amazing to think how irrational our rational minds can be. We often think we're making the best decisions when often, we are dead wrong.

It turns out that Dan Ariely has been on this train of thought for some time. His best-selling business book, Predictably Irrational, is one of the most fascinating, entertaining and smart books we have seen on the market in a very long time. In fact, it quickly became one of the top selling business books in the world (and continues to sell amazingly...

The Numbers Game

Is it ok to change your mind about something you really believe in?

For years I've been telling brands that it's no longer all about how many people you put your marketing messages in front of. What's important - especially when dealing with Digital Marketing and Social Media - is who you are putting your message in front of. Enough people are posting and exchanging information online that there's no need to "spray and pray" your marketing message. You can finally listen to the myriad of...

The Upside Of Irrationality

It's amazing to think how irrational our rational minds can be. We often think we're making the best decisions when often, we are dead wrong.

It turns out that Dan Ariely has been on this train of thought for some time. His best-selling business book, Predictably Irrational, is one of the most fascinating, entertaining and smart books we have seen on the market in a very long time. In fact, it quickly became one of the top selling business books in the world (and continues to sell amazingly ...

The Numbers Game

Is it ok to change your mind about something you really believe in?

For years I've been telling brands that it's no longer all about how many people you put your marketing messages in front of. What's important - especially when dealing with Digital Marketing and Social Media - is who you are putting your message in front of. Enough people are posting and exchanging information online that there's no need to "spray and pray" your marketing message. You can finally listen to the myriad of...

The Price Is Right

When it comes to Marketing, nothing else will happen if you don't get The Four Ps right.

It's all about the fundamentals (it always was, it always is). And while I think the new "P" (which is "participation") is just as important as the original Four Ps, you need that right marketing mix to get yourself to the point of marketplace success where "participation" starts playing an important factor.

Let's review The Four Ps of the Marketing Mix:

Product

Promotion

Price

...

The Price Is Right

When it comes to Marketing, nothing else will happen if you don't get The Four Ps right.

It's all about the fundamentals (it always was, it always is). And while I think the new "P" (which is "participation") is just as important as the original Four Ps, you need that right marketing mix to get yourself to the point of marketplace success where "participation" starts playing an important factor.

Let's review The Four Ps of the Marketing Mix:

Product

Promotion

Price

Placement

...

The Real Business Of Virtual Goods

Would you let your child buy a virtual sofa for their room in Habbo Hotel?

Let's forget about the fact that most young people don't even care about Habbo Hotel anymore (or do they?), but the thought of spending any form of "real" money on virtual goods makes many people get very uncomfortable. Today, Marketing Charts, has an eye-catching news item titled, 13% of Online Consumers Buy Virtual Goods. With close to two billion people online, that's a pretty significant number.

"On average, virtual...

Your Blog Is Your Business

Your Blog is your business, unless it's not your business.

If you Blog as a hobbyist, that's fine, but if you're Blogging to grow your personal profile, build your business, create some semblance of thought leadership or to simply share some of your thoughts and ideas, nothing is going to really happen, unless you treat it as a serious piece of your business. It's not easy. In fact, if you ask anyone who Blogs regularly, it's one of the hardest things to do.

It's easy to forget about your...

The Real Business Of Virtual Goods

Would you let your child buy a virtual sofa for their room in Habbo Hotel?

Let's forget about the fact that most young people don't even care about Habbo Hotel anymore (or do they?), but the thought of spending any form of "real" money on virtual goods makes many people get very uncomfortable. Today, Marketing Charts, has an eye-catching news item titled, 13% of Online Consumers Buy Virtual Goods. With close to two billion people online, that's a pretty significant number.

"On average...

Your Blog Is Your Business

Your Blog is your business, unless it's not your business.

If you Blog as a hobbyist, that's fine, but if you're Blogging to grow your personal profile, build your business, create some semblance of thought leadership or to simply share some of your thoughts and ideas, nothing is going to really happen, unless you treat it as a serious piece of your business. It's not easy. In fact, if you ask anyone who Blogs regularly, it's one of the hardest things to do.

It's easy to forget about your...