Mitch Joel's Blog: Six Pixels of Separation, page 402

What Should I Do Online?

It's been nearly two decades since I've been using the Internet as a both a communication and marketing channel.

Over the years, many things have evolved, changed and been introduced. I'd like to think that this is an amazing time to be alive (and, it is). But through it all, there is always one question that I am constantly (and consistently) asked by clients of Twist Image or individuals after a presentation...

"What should I do online?"

And, without question, it is the most difficult...

The Easy Way To Get A Job In Marketing, Advertising And Social Media

Be creative and interesting...

Then, have the skills to deliver and back it up.

Don't forget: that initial creativity also has to carry you through in every waking moment once you get the job/work as well.

Last point: create and tell a great story.

(hat-tip Jeff via Matt).

Tags:

advertising

creative

creativity

hr

human resources

job

marketing

online video

skill

social media

storytelling

...

Kids And The Haul - The Emerging Haul Video Trend

When was the last time you sat down with friends and family after coming home from the shopping mall to walk them through - in gory details - every single one of your purchases? The natural fear is that if you had done that, you may not have that many friends or family members willing to speak with you ever again.

The concept of sharing everything you just bought at the mall (including intricate design details and even the price you paid) has become a fascinating, new and growing online...

Search Engine Optimization Vs. Social Media Optimization

"You don't control your homepage... Google does."

Avinash Kaushik (Analytics Evangelist at Google, author of Web Analytics - An Hour A Day and Web Analytics 2.0, and Blogger over at Occam's Razor) said this to me a few years back. His comment is still an integral part of my presentations, and it's an important point for brands to remember when it comes to usability, functionality and how consumers find out about your brand and work their way through your online experiences.

Most people...

Five Reasons Why This Blog Is A Failure

If you have a Blog, it's hard not to pay attention to lists that rank Blogs. It's hard not to look at your own web analytics, and it's hard not to wonder why it's not more popular than it is.

Most people who Blog with the purpose of trying to grow their business (which can be as a thought leadership platform or with the intent to sell directly from the content), do care about how big, vibrant and caring their community is. Those same Bloggers also focus on how they're going to grow that...

Jeffrey Gitomer Talks Marketing, Sales, Personal Branding And Social Media

Episode #201 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

There are only a few authors out there who I feel compelled to read, consume, ingest and meditate on everything they do. Jeffrey Gitomer is one of the very few. When we started re-focusing Twist Image back in 2002, it was Gitomer's book, The Sales Bible (and his entire Little [insert color here:] Book Of... series), that really pushed me to think differently about everything from...

Getting A Fix On 13 Great Media Voices

Marketers are a pretty quirky bunch. We love reading about what we could be doing better. We love reading about others who are doing interesting things, and yet there's not a huge interest in actually following the channels we market within.

Why is that?

I have a personal passion for media. Whether it's understanding television, radio, newspapers, magazines, or beyond. I'm interested in what the media pundits have to say about their changing landscape as much as I'm excited about the next s...

Web 3.0 And The Future Of The Internet - The Movie

What will the Web become? How big can the Internet get? What are we going to do with all of this information?

Following is a fascinating documentary (about 14 minutes long) created by Kate Ray ("a soon-to-be-recently-graduated Journalism/Psychology major at NYU, currently working on kommons.com - a news organization built on top of Twitter") titled, Web 3.0.

Watch this...

Cool and heady stuff.

(hat-tip David Weinberger ).

Tags:

david weinberger

documentary
...

A Fascinating Look At The Numbers Behind Social Media

If you're looking for some cool Social Media stats to bulk up a presentation or bring this new media channel to the attention of your superiors, look no further.

Yesterday, Erik Qualman (the author Socialnomics) released an updated version of his very popular YouTube video on Social Media stats titled: Social Media Revolution 2 (Refresh).

Here are some of the more interesting Social Media stats:

Facebook tops Google for weekly traffic in the U.S.

1 out of 8 couples married in the...

What Makes Great Marketing... Great?

There are many words you can use to describe great Marketing.

Seth Godin asks brands to figure out their Purple Cow (or, to "be remarkable"). I've made the case (time and time again) for brands to be "interesting" and "relevant". Kevin Roberts asks brands to define themselves by creating Lovemarks (and with that comes "loyalty beyond reason"). In the end, it's all about the stories that we tell (not about the channels we use or the content we create). And how authentic, real and connected...