Mitch Joel's Blog: Six Pixels of Separation, page 403

Four Ways To Get More Value From Digital Marketing

If we've learned one thing about publishing and the Internet, it's that you can't always catch many of the great reads out there.

Here's a fascinating article/report from McKinsey Quarterly titled, Four ways to get more value from digital marketing, which was published in March 2010 that never hit my radar until today.

"Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and...

You Can't Be Half-Pregnant

When it comes to Social Media, Customer Service and Marketing, you have to do it right, and it has to be done as a fully committed core business value.

Here's a true scenario (with the names protected to spare the guilty): With two offices, over 100 employees and my personal rigorous travel schedule, you can well imagine what Twist Image spends annually on things like flight and hotels. We've also spent a fair amount of time creating relationships where we have corporate rates with a...

Gary Vaynerchuk Talks Personal Branding, Social Media And The Future

Episode #200 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Few people have set the intertubes on fire as much as Gary Vaynerchuk. It's the story that legends are made of. Starting out with a very real/human video Podcast called, Wine Library TV, Vaynerchuk converted his families' New Jersey liquor store into a passionate brand by connecting the many Social Media channels (and turned millions of dollars in profit along the way). In being a ...

Getting Uncomfortable

Growing, changing and adapting to anything new is not easy. It's actually a very counter-human activity, which is why we need to push ourselves. Constantly.

It's easy to say, "this isn't for me," or "I simply can't change." It's a big mistake that most people make (and Marketers are just as guilty as the next person). Over the years I've heard people say things like, "I simply don't like to read business books," or "I could never switch over to a Mac because I am too used to working on a...

Four Thoughts On The Future Of Journalism And Publishing

If you thought the conversation around Journalism and the future of Publishing has become stale... you are sadly mistaken.

For some daily doses of insights on the passionate people trying to better dissect and inform the public on what has been happening (and changing) with Journalism and Publishing, do everything you can to follow Jeff Jarvis and Jay Rosen. If you're just looking for some new thought and insights, here are four meaty pieces of content that are perfect reading and viewing...

iPad - The Next Road Warrior Or Just Another Gadget?

Can the iPad replace laptops and all the wires that go along with them? And is this the ultimate business tool for those on the go? Well, the answer is...

Almost.

Or, as Maxwell Smart used to say: "missed it by that much!" 

Here's a run-through of the best and the worst about the iPad. 

The great: 

Super thin. It's going to be hard to find a form more favourable than this for the business traveller going forward.

Brilliantly crisp. The screen is amazing. The glare is almost ...

The New Face Of Facebook

Put away your preconceived notions of what Facebook is all about.

For a long while, the consensus was that Facebook was the place where high school and university students go online to hangout, hook up, post drunken photos of themselves and act mischievous until the harsh realities of a cold world break their spirits into suits and boring 9-to-5 jobs that suddenly have them driving minivans, listening to James Taylor and reading columns like this (a fate worse than death itself).

Nothing...

The One Thing You Need To Know For Public Speaking Success

Should you use PowerPoint ? Should you have your speaking notes on index cards? Podium or not? All valid questions, but none of them really matter.

Just today someone sent me an email asking if I use PowerPoint, what kind of mic I prefer, do I have speaking notes on stage? etc... It's flattering that people think so highly of my public speaking skills, and - in the interest of full disclosure - I work very hard at trying to be a better speaker and a better presenter. Like many people trying t...

The Purpose Of Podcasting

Podcasting is not going replace radio, but that doesn't make it any less interesting, powerful or compelling. Besides, radio is having its own set of challenges.

When Podcasting (both audio and video) was first introduced, the potential for anyone, anywhere to record audio and video and publish it to the world instantly - for free - as simply as Blogging brought forward many new voices, stories and types of content. In 2006 (over four years ago), the Oxford Dictionary chose "podcast" as...

So Many New Advertising Platforms, So Little Time...

Episode #199 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing...