Getting Uncomfortable

Growing, changing and adapting to anything new is not easy. It's actually a very counter-human activity, which is why we need to push ourselves. Constantly.

It's easy to say, "this isn't for me," or "I simply can't change." It's a big mistake that most people make (and Marketers are just as guilty as the next person). Over the years I've heard people say things like, "I simply don't like to read business books," or "I could never switch over to a Mac because I am too used to working on a...