Mitch Joel's Blog: Six Pixels of Separation, page 401

The Truth (And Value) In Advertising

Sometimes, it is not about creating something new for an existing brand, because it should be more about ensuring that the true value of that band, product or service is ever-more obvious to the consumer.

Advertising is not dead. That's the amazing message from Rory Sutherland in this fascinating TED Talk from 2009 titled, Rory Sutherland: Life lessons from an ad man.

Do yourself a favor and take sixteen minutes to watch this amazing presentation on Marketing, Advertising and...

Media Hacks Audio Podcast #29 Is Now Live

Episode #203 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #29 of Media Hacks.

All of us Media Hacks readily agreed that we had been away from these conversations for too long, so we decided to record (albeit via Skype) and publish the chat right away. In this episode we attack everything from the iPhone and iPad app goldrush to conversations about what, exactly, Apple is in the business of selling and a long...

In The End, It's All About The Stories We Tell

Marketing is about telling great stories. Living a happy and successful life is about the stories we tell ourselves.

Sometimes, we forget how important a story can be. Sometimes we don't think hard enough about the stories we constantly repeat in our minds. Almost all of the time, we forget that whatever story it is (the one that gets someone to buy something or the one that tells us we're depressed) can be changed, reinvented into whatever it is that we want it to be.

The people who...

Moving Closer To The Cloud

Why do we have to deal with computer crashes anymore? Why do we still have to deal with data being lost or corrupted?

In getting uncomfortable, I'm beginning to realize that as great as technology is, we not only need and want it to do more, but we expect it. It's both sad that we're like this and a tremendous opportunity for the next generation of entrepreneurs and marketers. This week, I switched over to a MacBook Pro (but, I do still love my Microsoft apps, so I am running vmware fusion) ...

Building A Community Is Not The Same As Building Word Of Mouth

When Andy Sernovitz talks, people listen. Afterall, he is the person who created the Word of Mouth Marketing Association.

Sernovitz literally wrote the book on Word of Mouth Marketing, and in the process has gone on to build his own company (Gas Pedal) to help and teach others all about word of mouth marketing. In the process, he invited me to Chicago to speak at his Word of Mouth Supergenius event a few months back (and he has a new one coming up in New York City on July 20th, 2010) ...

Kill All Marketers

Where does Marketing land in terms of professions that are perceived to be honourable by the mass public?

Something tells me, Marketing sits well below both lawyers and used-car salespeople, and maybe even slightly beneath scumbags and charlatans (but I can't be certain). I'm proud to say that I am a Marketing Professional, but even as I write those words, I can smell the oxymoron-ness of it all. It's a sad state of affairs. One of the primary reasons why I put my body through the rigors of ...

The Last Mile Of Marketing: Listening At The Point Of Need

There is still a strong (and growing) argument for the power of search, online social networks and how they beat traditional advertising to the sale.

In the past few months, I've been devouring business books on branding and traditional advertising. For some reason, I have always felt that some of the answers we're looking for in terms of the future of Marketing, Advertising and Communications could well be buried in its history (sorry for the Indiana Jones crypticism). Why were brands...

The Fuss About Facebook

You can't poke a person you hardly care about without reading a complaint about Facebook and their changing/evolving privacy issues.

This is not a big deal and - on top of that - what did you expect?

Facebook can (and will) do what they want. They're not a charity. They're not an online social network established for the greater good. They are a business. And, like all businesses, they are trying to figure out how to make a dime (and then how to make many more of them). Facebook is also...

Media Hacks Audio Podcast #28 Is Now Live

Episode #202 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #28 of Media Hacks.

In prepping for the launches for both Trust Agents and Six Pixels of Separation business books, Chris Brogan, Julien Smith and I decided to hold half-day events titled, Building Trust In A Connected World Summit. This past week, we celebrated the last event of this mini-book tour in Salt Lake City, Utah. The night before the event we...

A Marketing Conference Not To Be Missed (Actually Two!)

There are two amazing Marketing events happening in the next short while:

CMA National Convention. The Canadian Marketing Association is hosting their national convention on May 26th and 27th, 2010 at the theatre housed within the Metro Toronto Convention Center. It's a star-studded line-up of keynote only presentations/sessions (with many special surprises). The two headliners are none other than Howie Mandel (who will discuss his personal brand, his TV shows, books and even his own...