The Last Mile Of Marketing: Listening At The Point Of Need

There is still a strong (and growing) argument for the power of search, online social networks and how they beat traditional advertising to the sale.

In the past few months, I've been devouring business books on branding and traditional advertising. For some reason, I have always felt that some of the answers we're looking for in terms of the future of Marketing, Advertising and Communications could well be buried in its history (sorry for the Indiana Jones crypticism). Why were brands...