The Truth (And Value) In Advertising

Sometimes, it is not about creating something new for an existing brand, because it should be more about ensuring that the true value of that band, product or service is ever-more obvious to the consumer.

Advertising is not dead. That's the amazing message from Rory Sutherland in this fascinating TED Talk from 2009 titled, Rory Sutherland: Life lessons from an ad man.

Do yourself a favor and take sixteen minutes to watch this amazing presentation on Marketing, Advertising and...