Mitch Joel's Blog: Six Pixels of Separation, page 397

Social Media Fairies And Pixie Dust

Hands up if you like big oil?

Anyone... anyone... Bueller... Bueller...? Was it the explosion of an oil rig that set you off ? Was it the lost lives of the hard-working individuals on that rig that is upsetting you? Maybe it's the who-knows-how-many thousands of liters of oil that continues to spew into our oceans every single day? Perhaps it's just the realization that this is (and will be) one of the worst environmental disasters our world has ever seen?

It's enough to make you sick.

a

The Truth And Lies Of Networking

Networking is critical for success. Yes, online social networking has changed this, but meeting in our "protein forms" still can't be beat. It's amazing how some people still get this all wrong.

I love networking (both online and offline). It's not just about meeting new and interesting people, it's also about personal expansion and self-actualization. It's for learning about new things and being able to understand people better. In trying to understand the dynamics of networking...

Your Social Media Policy May Not Save You

Companies continue to struggle with Social Media - especially when it comes to rules, policies and guidelines.

There are three "guidelines" that should be a part of every Social Media guidelines or policy - especially if you're a service provider:

Prior to beginning your work with this organization, you signed an employee agreement that has detailed non-disclosure, privacy and intellectual property clauses. Above all else, those contractual agreements stand.

We do not mention clients...

Media Hacks Audio Podcast #31 Is Now Live

Episode #207 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #31 of Media Hacks.

It's not about whether or not banner advertising works, it's about how we are designing the Internet. More often than not, publishers create pages that are better for their advertisers than they are for their consumers. When that happens, consumers vote with their clicks, their Facebook status updates and with their tweets. The model for the ...

You Are Free To Try Everything

While figuring out a Digital Marketing strategy (or method to the madness) is all well and good, let's also not forget that we can try everything now.

If you wanted to test the waters and do some advertising (prior to the commercialization of the Internet), the barriers to make that happen were not only complex but expensive. Sure, you could do a minimal advertising campaign, but from strategy, ideation and creative to the media buy, tracking, etc... it simply wasn't a simple, cheap and...

Advice To A Marketing n00b

It must be that time of year, but there seems to be a more solid flow of personal requests for career advice when it comes to Marketing.

Instead of limiting the communication of these questions and answers to email (which don't allow the tribal knowledge of content to be shared), and in the interest of having smart people like you (yes, you, the person reading this) add additional perspective and insights, let's look at some of the most common questions from individuals looking to start a...

Broadcasting Works (Even In Social Media)

It's the oldest argument in the Marketing and Advertising world: does advertising work?

The answer is, obviously, yes. If it didn't, advertising agencies would not exist and brands would be spending many countless hours trying to figure out how to get their stories, brands, products and services in front of the masses. Although I've used the example before, it's astonishing to see the millions upon millions of views that some 30-second spots get on YouTube (and we're talking long-form...

You Have To Have Thin Skin

You know the saying, "you have to have thick skin," don't you? Is that true? Must we all have thick skin?

When Blogging first became popular, it was not uncommon for many of the leading Blogs and Bloggers to be completely anonymous. That was part of the charm of the open space. People could say (and do) whatever they wanted to, and it was just as acceptable to hide behind the keyboard as it was to plaster your mug at the top of every Blog post. When brands first began to break ground in...

How To Rock Twitter With UnMarketing

Episode #206 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Do you question the value of Twitter? Do you still wonder if all Twitter does is help you know when people you don't care about are having pizza? Do you think there is a value for businesses to use Twitter? What about Twitter as a Marketing channel? Does it work? Can it work? If anyone would know the answers to these questions, Scott Stratten would. Stratten has well over 50,000...

Money For Nothing And Your Clicks For Free

Do real people really want to have a relationship with a brand? Here are some of the many questions that brands are asking of Social Media...

Is Social Media the best place for all brands?

Much like any other media channel (TV, print radio, out of home, etc...), your mileage may vary. There is no "best place" for all brands. Each brand must define their strategy first, and from there figure out the tactics and channels that will best help them to reach their business goals. The better...