Mitch Joel's Blog: Six Pixels of Separation, page 394

The Value Of Influence

Who is an influencer? What value does an influencer have on your business? How does one become an influencer?

The concept of "influencer" was always a hot topic in our world. The concept has, practically, exploded in popularity because of Social Media. Prior to the openness and transparency of the Web and prior to having these many free publishing tools and platforms where ideas (from anybody, anywhere) can be put out into the world and spread for free, an influencer had to be built...

15 Ways To Have A Better Meeting

Let's face it, we're getting worse and worse about being civil to one another and business meetings are a prime place where manners are disappearing.

In Marketing, we always discuss the value of the first impression and what it does to carry a brand forward. The old cliché that, "you only get one shot to make a first impression" is true, so why do so many people squander that opportunity - especially in the business meeting format? In the past while, I have attended meetings or heard stories f...

Television At The Crossroads

Did you hear? The future of television is... wait for it... 3D!

While everybody is busy running over to their favorite consumer electronics store to pick up a 3-D television (btw, is it just me or do those glasses make all of us look like the love child of Karl Lagerfeld and Roy Orbison?), it seems like the television industry - much like all of the traditional media channels - also struggles to define its place with viewers while grappling with a future of digitization, media fragmentation...

15 Ways To Have A Better Meeting

Let's face it, we're getting worse and worse about being civil to one another and business meetings are a prime place where manners are disappearing.

In Marketing, we always discuss the value of the first impression and what it does to carry a brand forward. The old cliché that, "you only get one shot to make a first impression" is true, so why do so many people squander that opportunity - especially in the business meeting format? In the past while, I have attended meetings or heard...

Television At The Crossroads

Did you hear? The future of television is... wait for it... 3D!

While everybody is busy running over to their favorite consumer electronics store to pick up a 3-D television (btw, is it just me or do those glasses make all of us look like the love child of Karl Lagerfeld and Roy Orbison?), it seems like the television industry - much like all of the traditional media channels - also struggles to define its place with viewers while grappling with a future of digitization, media fragmentation ...

It Is What It Is And It Does What It Does

Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service.

This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap their heads around. If you love the TV show Mad Men (and who, in their right mind, doesn't?) the subtext of the early days of advertising (and something that kept happening until very recently) was the ability for a brand to engage with a Madison Avenue type of...

It Is What It Is And It Does What It Does

Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service.

This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap their heads around. If you love the TV show Mad Men (and who, in their right mind, doesn't?) the subtext of the early days of advertising (and something that kept happening until very recently) was the ability for a brand to engage with a Madison Avenue type of...

Man On The Go

If you travel at all for business, there is a new travel Blog that is worthy of your attention.

Our good friend, Chris Brogan (co-author with Julien Smith of the best-selling business book, Trust Agents, author of Social Media 101, renowned Blogger and co-host of the Media Hacks podcast) has started a new project/video Blog called, Man On The Go. The Blog is all about business travel - from tips and tricks to hotel reviews to other pieces of interesting content. The back-story is that Chris...

Man On The Go

If you travel at all for business, there is a new travel Blog that is worthy of your attention.

Our good friend, Chris Brogan (co-author with Julien Smith of the best-selling business book, Trust Agents, author of Social Media 101, renowned Blogger and co-host of the Media Hacks podcast) has started a new project/video Blog called, Man On The Go. The Blog is all about business travel - from tips and tricks to hotel reviews to other pieces of interesting content. The back-story is that Chris...

Media Hacks Audio Podcast #32 Is Now Live

Episode #209 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #32 of Media Hacks.

On the line is C.C. Chapman, Hugh McGuire, Christopher S. Penn and yours truly. In this episode, we celebrate the announcement of C.C.'s upcoming book, Content Rules (co-written with the truly awesome Ann Handley from MarketingProfs) which leads us down the rabbit hole into a conversation about content, authenticity, publishing (as usual...