Mitch Joel's Blog: Six Pixels of Separation, page 396
June 29, 2010
Working Towards A Better Creative Brief In A Connected World
No one is going to argue that an agency is only as good as the last piece of creative work they have done.
Everyone within the agency - but few who have never been on that side of the Marketing and Communication meridian - understand the power, relevance and importance of a good, solid and well-thought-out creative brief. Since dinosaurs roamed the earth, agencies (and brands) have grappled with this document. From what it means, to how to make the creative brief better, to having something...
Working Towards A Better Creative Brief In A Connected World
No one is going to argue that an agency is only as good as the last piece of creative work they have done.
Everyone within the agency - but few who have never been on that side of the Marketing and Communication meridian - understand the power, relevance and importance of a good, solid and well-thought-out creative brief. Since dinosaurs roamed the earth, agencies (and brands) have grappled with this document. From what it means, to how to make the creative brief better, to having something ...
June 28, 2010
The Future Of Television With Joseph Jaffe
Episode #208 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #6.20 of Across The Sound With Joseph Jaffe.
Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is...
June 27, 2010
The Future Of Television With Joseph Jaffe
Episode #208 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #6.20 of Across The Sound With Joseph Jaffe.
Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is...
June 26, 2010
The Future Of News
Does society owe the news and the newspaper industry anything?
Jeff Jarvis (Buzzmachine and the author of the best-selling business book, What Would Google Do?) points us to this fascinating panel conversation titled, The Future of News:
Tags:
advertising
business book
buzzmachine
future of news
jeff jarvis
journalism
marketing
media
news industry
newspaper industry
online video
what would...
Check This Out
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
Yesterday, I had lunch with Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks) and Hugh McGuire (The Book Oven, LibriVox, Bite-Sized Edits, Media Hacks) and - as with all lunches like this - the conversation quickly evolved into something of a human linkbait game of ping...
The Future Of News
Does society owe the news and the newspaper industry anything?
Jeff Jarvis (Buzzmachine and the author of the best-selling business book, What Would Google Do?) points us to this fascinating panel conversation titled, The Future of News:
Tags:
advertising
business book
buzzmachine
future of news
jeff jarvis
journalism
marketing
media
news industry
newspaper industry
online video
what would...
Check This Out
Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
Yesterday, I had lunch with Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks) and Hugh McGuire (The Book Oven, LibriVox, Bite-Sized Edits, Media Hacks) and - as with all lunches like this - the conversation quickly evolved into something of a human linkbait game of ping p...
June 25, 2010
The Media Disruption Within
One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before pointing fingers at others, it may be better to look at what is happening within.
Shel Holtz (famed communications expert and Podcaster - along with Neville Hobson - of For Immediate Release) often says, "new media don't kill old media." I'm starting to think that there is a second part to this word play: "new media don't kill old media, because there's no...
June 24, 2010
The Media Disruption Within
One media channel always accuses another media channel when either popularity or advertising within the channel begins to wane. Before pointing fingers at others, it may be better to look at what is happening within.
Shel Holtz (famed communications expert and Podcaster - along with Neville Hobson - of For Immediate Release) often says, "new media don't kill old media." I'm starting to think that there is a second part to this word play: "new media don't kill old media, because there's no...
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