Mitch Joel's Blog: Six Pixels of Separation, page 393

July 14, 2010

How To Make Money Using Social Media

How many times do you see a title like that? How many times does that make your eyes roll?

There are both strategic and tactical ways you can grow any business using Digital Marketing and the many other Marketing, Communications, Advertising and Public Relations channels. But, there are two things that have to be a part of the main ingredients that will take you there long before the strategy and tactics get put into place: talent and creativity.

If you don't have talent and creativity nothing...

 •  0 comments  •  flag
Share on Twitter
Published on July 14, 2010 23:19

6 New Business Books Worthy Of Your Time And Attention

There is a whole new stack of new business books that require your attention. Here are just 6 that I'm about to devour.




Cognitive Surplus by Clay Shirky. I only have about ten pages left in this book, and it's just as good and thought-provoking as Shirky's debut, Here Comes Everybody. It's sharp, pointed and looks at the Internet (and yes, Social Media) in a highly intellectual and practical way.

Delivering Happiness by Tony Hsieh. It's hard to believe that I get to have my book, Six...
 •  0 comments  •  flag
Share on Twitter
Published on July 14, 2010 17:04

How To Make Money Using Social Media

How many times do you see a title like that? How many times does that make your eyes roll?



There are both strategic and tactical ways you can grow any business using Digital Marketing and the many other Marketing, Communications, Advertising and Public Relations channels. But, there are two things that have to be a part of the main ingredients that will take you there long before the strategy and tactics get put into place: talent and creativity.



If you don't have talent and creativity...

 •  0 comments  •  flag
Share on Twitter
Published on July 14, 2010 16:19

When The Web Is Considered An Inferior Media

Going back a few years, the Internet was not considered a credible media source. That changed, but it's changing again.

In the early days of online publishing (even pre-Blogging) the simple fact that any one individual could publish their text, images, audio and video online created a major stir within the major mass media outlets. In fact, their only defense in trying to maintain control over what the public consumed was to scare the world with stories of online publishers not living up to...

 •  0 comments  •  flag
Share on Twitter
Published on July 14, 2010 00:10

July 13, 2010

When The Web Is Considered An Inferior Media

Going back a few years, the Internet was not considered a credible media source. That changed, but it's changing again.



In the early days of online publishing (even pre-Blogging) the simple fact that any one individual could publish their text, images, audio and video online created a major stir within the major mass media outlets. In fact, their only defense in trying to maintain control over what the public consumed was to scare the world with stories of online publishers not living up to ...

 •  0 comments  •  flag
Share on Twitter
Published on July 13, 2010 17:13

July 12, 2010

Mistakes... We Have Made A Few - Featuring Avinash Kaushik

Episode #210 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Avinash Kaushik (Analytics Evangelist at Google and the author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0) reached out to me about an idea for an episode of the Six Pixels of Separation podcast. Kaushik wanted to have a candid conversation not about what we've done right in business and in Social Media, but what we got wrong and what we...

 •  0 comments  •  flag
Share on Twitter
Published on July 12, 2010 01:45

July 11, 2010

Mistakes... We Have Made A Few - Featuring Avinash Kaushik

Episode #210 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.



Avinash Kaushik (Analytics Evangelist at Google and the author of the best-selling business books, Web Analytics - An Hour A Day and Web Analytics 2.0) reached out to me about an idea for an episode of the Six Pixels of Separation podcast. Kaushik wanted to have a candid conversation not about what we've done right in business and in Social Media, but what we got wrong and what we ...

 •  0 comments  •  flag
Share on Twitter
Published on July 11, 2010 18:47

July 10, 2010

Six Links Worthy Of Your Attention

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?

My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire (The Book Oven, LibriVox, Bite-Sized Edits, Media Hacks) and I decided that every week or so the three of us are going to share one link for each other (for a total of six links) that each...

 •  0 comments  •  flag
Share on Twitter
Published on July 10, 2010 17:30

Six Links Worthy Of Your Attention

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?



My friends: Alistair Croll (BitCurrent, Rednod, GigaOM, Human 2.0, the author of Complete Web Monitoring and Managing Bandwidth: Deploying QOS in Enterprise Networks), Hugh McGuire (The Book Oven, LibriVox, Bite-Sized Edits, Media Hacks) and I decided that every week or so the three of us are going to share one link for each other (for a total of six links) that each...

 •  0 comments  •  flag
Share on Twitter
Published on July 10, 2010 10:31

The Value Of Influence

Who is an influencer? What value does an influencer have on your business? How does one become an influencer?

The concept of "influencer" was always a hot topic in our world. The concept has, practically, exploded in popularity because of Social Media. Prior to the openness and transparency of the Web and prior to having these many free publishing tools and platforms where ideas (from anybody, anywhere) can be put out into the world and spread for free, an influencer had to be built, managed a...

 •  0 comments  •  flag
Share on Twitter
Published on July 10, 2010 00:29

Six Pixels of Separation

Mitch Joel
Insights on brands, consumers and technology. A focus on business books and non-fiction authors.
Follow Mitch Joel's blog with rss.