Mitch Joel's Blog: Six Pixels of Separation, page 398

The Almighty Endgame Of Marketing

We can talk community. We can talk loyalty. We can talk brand value. We can talk 30-second spots. We can talk Social Media. All of that is fine and dandy, but for Marketing to truly be respected, it's going to need one thing and one thing only...

During the two-day summit that was the Canadian Marketing Association (CMA) National Convention last month (full disclosure: I sit on the Board of Directors of the CMA and act as the Co-Chair for the National Convention), both Avinash Kaushik (the A...

Marketing In Twenty Minutes (Or Less)

Let's face it, when it comes to getting things done, most people want to do it either quick or easy (ok, sometimes both).

If you have a strategy in place and take the time to build some semblance of (loyalty) - and yes, that can be either online, offline or both - you can push your marketing to be cheap and easy (sort of). The truth is (and there's no big insight here) that the best brands have built up enough equity within their audience that a lot of the tactical execution can become...

How To Be The Ultimate Road Warrior

If you have seen the movie, Up In The Air , you'll note that there is an art form in business travel.

So much so, that the art of business travel has taken on a life of its own. It's not just a blockbuster movie with George Clooney. It's becoming a cultural way of being. It turns out that the more connected we are, the more inclined we are to make those connections in our protein forms as well. Another indication of this interest comes from Chris Brogan (best-selling business book author of

Make Them Feel

People have a need... a want... to feel something.

It's incumbent on Marketing to make people feel something because if you don't move them with your messages, they won't make a move to do anything for you, your brands, your products or your services (this includes buying from you and telling others how great you really are). When I present, I usually wrap-up with a well-known video. It's the endearing story of Juan Mann and the video "Free Hugs" (you can see it below). The video is moving. ...

The iPhone Of The Future

How many articles can one person read about another newer version of the Apple iPhone?

Apple head honcho Steve Jobs launched the iPhone 4G this week in San Francisco at the Apple Worldwide Developers Conference. This is the fourth generation of the smartphone that changed (and continues to change) the world. And, while no one knows how cool, fast and impressive this next generation smartphone will be, there are some key lessons all businesspeople can take away from the presentation and...

The Two Types Of Twitter Stars

Who do you follow on Twitter ? How you derive the most value out of Twitter?

In a roundabout way, this was the exact conversation I just had over lunch with Hugh McGuire (The Book Oven, Bite-Sized Edits, BookCamp and a regular voice on the Media Hacks Podcast). The conversation stemmed from the realization that we both engage on Twitter with more of a "publishing links" and "being directed to other links" than a conversation/online social network type of approach.

There really are only two...

Don't Let Digital Marketing Make You Lazy

Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world.

If you stick to that mantra you won't be making any of the many foibles and fumbles that are currently happening in the digital spheres. One of those is the now-classic email blast about the charity event you are taking part in, and how you have committed to raise a significant amount of money for a very worthy cause. Don't get me wrong, asking for help from others is critical, and if it's...

Don't Let Digital Marketing Make You Lazy

Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world.

If you stick to that mantra you won't be making any of the many foibles and fumbles that are currently happening in the digital spheres. One of those is the now-classic email blast about the charity event you are taking part in, and how you have committed to raise a significant amount of money for a very worthy cause. Don't get me wrong, asking for help from others is critical, and if it's...

Media Hacks Audio Podcast #30 Is Now Live

Episode #205 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #30 of Media Hacks.

Who would have thought that we would have made it this far? In this episode, C.C. Chapman, Julien Smith and myself have a pretty hot and heated conversation that covers everything from our online identities and the types of content we publish to what it takes to create content on the iPad. We also look at how the publishing and advertising...

Media Hacks Audio Podcast #30 Is Now Live

Episode #205 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #30 of Media Hacks.

Who would have thought that we would have made it this far? In this episode, C.C. Chapman, Julien Smith and myself have a pretty hot and heated conversation that covers everything from our online identities and the types of content we publish to what it takes to create content on the iPad. We also look at how the publishing and advertising...