Don't Let Digital Marketing Make You Lazy

Digital Marketing is not the faster, cheaper and/or easier way to get your message out to the world.

If you stick to that mantra you won't be making any of the many foibles and fumbles that are currently happening in the digital spheres. One of those is the now-classic email blast about the charity event you are taking part in, and how you have committed to raise a significant amount of money for a very worthy cause. Don't get me wrong, asking for help from others is critical, and if it's...