Mitch Joel's Blog: Six Pixels of Separation, page 400
June 2, 2010
There Will Be Blood
Why do so many companies struggle with Digital Marketing, the Internet and the mobile platform?
If this Blog has done anything over the years, it has grappled with the question above. At a macro level... at a micro level... and at every point in between. We've looked at specific platforms, dissected trends and even looked into the crystal ball to ponder what the Marketing world will be. It is incredibly frustrating to watch one individual talk to a room full of senior marketers and explain ...
June 1, 2010
There Will Be Blood
Why do so many companies struggle with Digital Marketing, the Internet and the mobile platform?
If this Blog has done anything over the years, it has grappled with the question above. At a macro level... at a micro level... and at every point in between. We've looked at specific platforms, dissected trends and even looked into the crystal ball to ponder what the Marketing world will be. It is incredibly frustrating to watch one individual talk to a room full of senior marketers and explain -...
May 31, 2010
The Importance Of Personal Branding And The Challenge That Comes With It
Episode #205 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.
Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot,Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency,
May 30, 2010
The Importance Of Personal Branding And The Challenge That Comes With It
Episode #205 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.
Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot,Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency,
The Second Biggest Search Engine
The Search Engine wars continue to rage on.
We all know that Google dominates and that Bing (Microsoft's search engine), Yahoo! and Ask.com continue to hold their own. What many people fail to realize is that if you look at the overall amount of queries/searches done across all of the major websites, portals, etc..., that the second largest search engine is not Bing or Yahoo!... it's actually YouTube.
We do like searching for answers and seeing a video response to our queries.
Does that seem...
The Second Biggest Search Engine
The Search Engine wars continue to rage on.
We all know that Google dominates and that Bing (Microsoft's search engine), Yahoo! and Ask.com continue to hold their own. What many people fail to realize is that if you look at the overall amount of queries/searches done across all of the major websites, portals, etc..., that the second largest search engine is not Bing or Yahoo!... it's actually YouTube.
We do like searching for answers and seeing a video response to our queries.
Does that...
What Is Your Homepage?
One of the best ways to stay up-to-date and informed is to ensure that the content you "must see" is always front and center.
In April 2009, I asked, what is your homepage?, and in thinking about how Sunday tends to be one of those days where people actually have the time to deep-dive into some of the meatier content of the day, I'm curious what are the spaces, sites and environments that you have to see the second you click on your browser?
May 28, 2010
Life Is Marketing
We often forget that everything we do is Marketing.
Even if we don't like the term "marketing." Even if it doesn't have the word "marketing" on your business card or in your job description... you're in marketing.
It sometimes takes the wise words of someone who is super-successful and doesn't consider themselves a "Marketer" to make that type of realization. I had a pretty cool week. The Canadian Marketing Association (CMA) held their National Convention in Toronto (and I was honored to b...
May 27, 2010
One Product. One Sale. One Day Only. One Exciting New Business Model
Do you buy in bulk?
When most people think of buying in bulk, they think about Costco. They think about saving a handful of shekels by buying a six-litre jug of Italian salad dressing. Either that, or they think about buying enough AA batteries to the point that there's not enough room for the butter on the upper inside door of the refrigerator. Buying in bulk doesn't have to look so sloth-like anymore, and there's a whole other side to buying in bulk that has nothing to do with 10-pound...
May 25, 2010
Marketing Critic
In looking at a newspaper or even more of the headier magazines, isn't it always fascinating to see some of the titles they give to the writers?
Recently, I came across some media titles that made me smile: "Architecture Critic," "Drama Critic," "Wall Street Correspondent." Granted, it is titles just like these that make John Stewart's The Daily Show as funny as it is (make sure to listen for the titles Stewart gives his reporters), but a title can be as meaningless or as creative/inventive ...
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