The Value Of Influence

Who is an influencer? What value does an influencer have on your business? How does one become an influencer?

The concept of "influencer" was always a hot topic in our world. The concept has, practically, exploded in popularity because of Social Media. Prior to the openness and transparency of the Web and prior to having these many free publishing tools and platforms where ideas (from anybody, anywhere) can be put out into the world and spread for free, an influencer had to be built...