Four Ways To Get More Value From Digital Marketing

If we've learned one thing about publishing and the Internet, it's that you can't always catch many of the great reads out there.

Here's a fascinating article/report from McKinsey Quarterly titled, Four ways to get more value from digital marketing, which was published in March 2010 that never hit my radar until today.

"Companies that make the deep strategic, organizational, and operational shifts required to become effective digital marketers can become more agile, more productive, and...