Mitch Joel's Blog: Six Pixels of Separation, page 407

You're Connected, But Are You Engaging?

If someone is following you, does that mean that they are engaged in who you are and what you're about?

If you take a look in places like your Twitter feed or your newsfeed in Facebook, it becomes abundantly clear that many people feel that they have a right to shill, promote, and push their wares just because they are "connected" to you. Being connected has become a commodity. It's cheap. It's easy, and it's loosing much of it's power and intention. In a day and age where following...

Invasion Of The Hand Computers

We have to give up on the idea that there's a difference between being "online" and what we're experiencing on our mobile devices.

They're both "online" and it's only going to be a short while where the experiences of being online via a computer (be it desktop, laptop or netbook) is that much different from our mobile devices. Afterall, where does Apple's iPad fit in the mix? Is it a mobile device or is it closer to a netbook? (Julien Smith, co-author with Chris Brogan of Trust Agents, and o...

Is Foursquare That Big Of A Deal For Marketers? A Conversation With Joseph Jaffe

Episode #196 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency,

Is Foursquare That Big Of A Deal For Marketers? A Conversation With Joseph Jaffe

Episode #196 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing...

The Truth About Online Reputation Management

Here's another dirty little secret about your brand and how you manage your online reputation...

There's no difference between what's being said online and in the "real world."

In fact, let's call a moratorium on the separation of the two... because that no longer exists. If someone tells you about a brand, product or service, what's your first action at that point in time? You do an online search (Google, Bing, Yahoo, Twitter, whatever...). You don't run down to a retail store to look for...

Everything Is "With" Not "Instead Of"

Want to know if the Digital Marketing agency you're working with truly understands the "marketing" part of your business equation?

All you have to do is see how well that Digital Marketing agency integrates with everything you're currently doing - from campaigns to other agencies. If all your Digital Marketing shop does is try to tell you that the "old ways" of Marketing and Communication simply don't work anymore, and you need to be shifting all of your marketing dollars to the online world, ...

The Truth About Online Reputation Management

Here's another dirty little secret about your brand and how you manage your online reputation...

There's no difference between what's being said online and in the "real world."

In fact, let's call a moratorium on the separation of the two... because that no longer exists. If someone tells you about a brand, product or service, what's your first action at that point in time? You do an online search (Google, Bing, Yahoo, Twitter, whatever...). You don't run down to a retail store to look for ...

Everything Is "With" Not "Instead Of"

Want to know if the Digital Marketing agency you're working with truly understands the "marketing" part of your business equation?

All you have to do is see how well that Digital Marketing agency integrates with everything you're currently doing - from campaigns to other agencies. If all your Digital Marketing shop does is try to tell you that the "old ways" of Marketing and Communication simply don't work anymore, and you need to be shifting all of your marketing dollars to the online...

The Digital Marketing Essential Reader

Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you're going to have to do the heavy lifting.

In self-promoting my upcoming full-day seminar on Social Media Marketing (more on that here: Learning About Social Media Marketing), there was a "suggested reading list" compiled at the end that is worthy of its own unique Blog post. If there is one thing that will help you navigate the ever-changing world of Digital Marketing, a...

The Digital Marketing Essential Reader

Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you're going to have to do the heavy lifting.

In self-promoting my upcoming full-day seminar on Social Media Marketing (more on that here: Learning About Social Media Marketing), there was a "suggested reading list" compiled at the end that is worthy of its own unique Blog post. If there is one thing that will help you navigate the ever-changing world of Digital Marketing, a g...