Mitch Joel's Blog: Six Pixels of Separation, page 411

The Last Notebook And Journal

There are moments in time that should make you stand back in awe and marvel at technology. This is one of those moments.

Engadget posted this today: Microsoft's Courier 'digital journal': exclusive pictures and details (update: video!). No, it's not an iPad, but it is one amazing looking device. So, what is this new device from Microsoft? "Courier will function as a 'digital journal,' and it's designed to be seriously portable: it's under an inch thick, weighs a little over a pound, and...

Why Is Privacy So Unsexy?

Imagine this scenario: you are walking along one of your favourite streets and you suddenly receive a text message on your mobile phone. It notifies you that your favourite fast-food burger chain has a joint just up the block, and if you come on in, they are willing to throw in a medium-size fries and bottomless jolts of free cola with the purchase of a hamburger.

People seem to get all excited about the GPS capabilities of the mobile device. We were told that the ability for your mobile...

Why Is Privacy So Unsexy?

Imagine this scenario: you are walking along one of your favourite streets and you suddenly receive a text message on your mobile phone. It notifies you that your favourite fast-food burger chain has a joint just up the block, and if you come on in, they are willing to throw in a medium-size fries and bottomless jolts of free cola with the purchase of a hamburger.

People seem to get all excited about the GPS capabilities of the mobile device. We were told that the ability for your mobile...

Print Is Not Dead

We tend to lump all industries who rely on print in the same (soon-to-be-extinct) boat as the newspaper industry.

Those who have been playing along at home know that we're not quite ready to order the tombstone on newspapers (or the print industry), but the world is shifting, moving and changing at a rapid pace. Don't believe me? Check out the upcoming digital edition of Wired Magazine (Is This The Future Of Publishing?). Along with that, Samir Husni (also known as Mr. Magazine), posted this i...

Print Is Not Dead

We tend to lump all industries who rely on print in the same (soon-to-be-extinct) boat as the newspaper industry.

Those who have been playing along at home know that we're not quite ready to order the tombstone on newspapers (or the print industry), but the world is shifting, moving and changing at a rapid pace. Don't believe me? Check out the upcoming digital edition of Wired Magazine (Is This The Future Of Publishing?). Along with that, Samir Husni (also known as Mr. Magazine), posted...

The One Thing About Building A Community

Have you ever wondered why there is such a struggle to build a sense community around the Digital Marketing initiatives you are developing?

It goes well beyond the famous movie line, "build it and they will come" from Field of Dreams. There is one, critical, piece of the puzzle that most Marketers and self-proclaimed "Community Managers" forget: it's not about what's happening on your space as much as it is about what you're doing on the communities that serve your industry and space.

You will...

The One Thing About Building A Community

Have you ever wondered why there is such a struggle to build a sense community around the Digital Marketing initiatives you are developing?

It goes well beyond the famous movie line, "build it and they will come" from Field of Dreams. There is one, critical, piece of the puzzle that most Marketers and self-proclaimed "Community Managers" forget: it's not about what's happening on your space as much as it is about what you're doing on the communities that serve your industry and space.

You...

Making Marketing Matter

Marketers are just scumbags. Sound familiar? Do you think that's a fair assessment?

Let's be honest, the art of marketing started with a bunch of people in a room trying to figure out how to say something great about a product or service that was probably just mediocre (or even sub-par). As the industry evolved, grew and adapted to newer forms of media and advertising, that whole process seemed to have magnified.

Because of this, it should come as no surprise that everyday people simply don't...

Making Marketing Matter

Marketers are just scumbags. Sound familiar? Do you think that's a fair assessment?

Let's be honest, the art of marketing started with a bunch of people in a room trying to figure out how to say something great about a product or service that was probably just mediocre (or even sub-par). As the industry evolved, grew and adapted to newer forms of media and advertising, that whole process seemed to have magnified.

Because of this, it should come as no surprise that everyday people simply...

Traditional Agencies Or Digital Marketing Agencies? A Conversation With Joseph Jaffe

Episode #192 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot,Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency,