Mitch Joel's Blog: Six Pixels of Separation, page 409

The Death Of Social Media

The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost.

In one of the most depressing articles titled, The Ghost Speaks, published in Entrepreneur Magazine (February issue) they looked at ghostblogging (the act of paying a writer to Blog on behalf of a company, brand or individual). These ghostbloggers do more than Blog posts, they also post on the person's behalf to Twitter, MySpace, Facebook, etc...

How...

The Death Of Social Media

The minute we (as a community) allow and accept traditional mass media tactics to pollute Social Media, is the minute that all is lost.

In one of the most depressing articles titled, The Ghost Speaks, published in Entrepreneur Magazine (February issue) they looked at ghostblogging (the act of paying a writer to Blog on behalf of a company, brand or individual). These ghostbloggers do more than Blog posts, they also post on the person's behalf to Twitter, MySpace, Facebook, etc...

How...

Ideas vs. Execution

Everywhere you turn, there is tons of talk from people telling others what they should be doing in Social Media. Then, there are those that are just doing it.

Cutting through the hyperbole is not easy. Just the other week, I was communicating with a peer who owns a Digital Marketing agency, and they were recounting an incident where they were meeting with a client along with one of the client's traditional agencies (not the general brand/advertising agency, but a niche within the marketing s...

Buying A Newspaper And Free News

Would you buy a newspaper?

When word got out that the Montreal Gazette was being put up for sale along with the entire Canwest newspaper family, I immediately asked one of my business partners over at Twist Image if our company might be interested in purchasing it.

He laughed at me.

Not because we could not afford it (the truth is, we can't afford it, but we could probably find the right people and raise the money to do it), but because there was no logical connection in his brain between ...

Facebook Rules The Web

Can you imagine a world where Facebook surpasses Google?

"Facebook ruled the Web last week just squeaking past Google to become the most popular online destination among United States users. For the week ending March 13, Facebook claimed 7.07 percent of U.S. Internet visits, while Google was right behind the social network with 7.03 percent, according to metrics firm Experian Hitwise . Compared to the same week in 2009, Facebook visits grew by 185 percent, while Google was comparatively...

The White Canvas

We all have the same opportunities. We all have the same channels. We all have access to the same people. It's what we do with them that matters most.

Like an artist, all of our collective canvases start off as a white, blank space. It can be the blank screen of your Blog writing platform, it can be a empty Twitter box waiting for you to answer the question, "What's happening?", it can be a hot microphone just waiting for you to rant and publish a Podcast with, or it can be the moment...

Sharing, Stealing And Other Nefarious Acts

Let people steal your ideas.

That was one of the thoughts I perpetrated (just a little bit) in my first business book, Six Pixels of Separation. The intent of that statement meant to say that if someone does steal your ideas, the search engines (Google, Yahoo, Bing, etc...) will be the best defence possible (that is if you had already Blogged, Tweeted or published your thoughts for all to see). Someone can try to cop the "Six Pixels of Separation" thing, but a quick search online will...

The New (And Newer) Rules Of Marketing And PR

Episode #194 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

If you're looking for the new rules of Marketing and PR, look no further than the guy who wrote the book on it - literally! David Meerman Scott is not only one of the nicest guys out there, but he had the vision, back in 2006, to write a book titled, The New Rules of Marketing and PR. The book took off like a wildfire and still sits at the top of most business and marketing books b...

Bloggers As Evangelists

You are going to be reading a lot of Blogs in the next little while where the Blogger is either being paid or given free product to shill some wares in their own personal space.

That's one of the big things that happens when a big interactive conference like SXSW takes place. In fact, Media Hacks co-host, author of both Trust Agents and Social Media 101 business books, and all-around good guy, Chris Brogan, just posted, Nikon Just Let Me Use a New Camera, to his Blog. It's interesting to...

Boring Brands

There is no trick or luck in being successful. In fact, success can be created and summed up in two words: be remarkable.

Easier said than done, right? Whether it's being a musician, selling helicopters or developing the next online sensation, the ones that rise to the top are the ones that are remarkable. They are the great ones, the ones that people talk about, and the ones we all wind up cheering for. Seth Godin wrote the perfect business book about this, Purple Cow, and it's an idea...