Mitch Joel's Blog: Six Pixels of Separation, page 412

Traditional Agencies Or Digital Marketing Agencies? A Conversation With Joseph Jaffe

Episode #192 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot,Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency,

Are Brands Really "On" Twitter?

Are brands doing the right thing when they join Twitter and get involved?

It's a tough question to answer. One person's "right way" is another person's "wrong way." An example I am fond of repeating is that of a company that is on Twitter but only using it to tweet out their corporate press releases. The knee-jerk reaction is, "this is a terrible use of Twitter!", but what if said company engaged with their industry analysts and journalist and let them know that this Twitter feed was set-up ...

The State Of The Internet

Who doesn't love a bunch of mind-blowing stats?

It's even harder not to love a bunch of mind-blowing stats when they're surrounded by cool graphics and future pop instrumental music. There's no doubt that the following video, The State of The Internet, by Jesse Thomas is going to playing at the beginning of many conferences and business meetings that have an Internet, Social Media, Technology of any future-based theme going forward.

For your viewing pleasure:

JESS3 / The State of The...

Complaining Vs. Doing

Prior to Social Media and the ability for anyone to be a publisher, all individuals could really do is complain if they didn't like what was taking place in the media. Well, it's time to wake up and realize that times have changed.

There have been multiple instances (who are we kidding, it happens all of the time in places like Twitter, Facebook and in the comment section of Blogs) where individuals complain about the content. You won't have to troll too far to read statements from people...

The Pulse Of Content

How often should you tweet? How often should you Blog? How long should a Podcast be? How many friends should you have on Facebook?

Businesses and individuals ask this question all of the time as if there is some sort of real/true answer. As if the success of an initiative is relative to the quantity of content being published. It should come as no surprise that there is no silver bullet. The truth is, there is no right answer to this question (or, more appropriately, the answer is: "it...

Personal Branding R.I.P.

The concept of Personal Branding has lost it's way. It's becoming less and less personal.

Personal Branding seemed to be something unique and powerful because of the advent of the Internet and the Social Media channels. Suddenly, any one individual could express themselves (in text, images, audio and video) instantly (and free) to the world. The smartest people could now be heard. The shy people could now connect to others who were like them. Those interested in Digital Marketing suddenly...

Do Web Portals Have A Future?

Something big happened in the Digital Marketing landscape last week.

In case you missed it, on Wednesday, February 17th, 2010, Compete announced that Facebook surged passed Yahoo! as the number two most popular website in the U.S. That's big news, and most people focused on the numbers (nearly 134 Million Unique Visitors in January 2010, amazing engagement and thoughts about whether or not Facebook can eventually trump Google's position at #1), which is an important part.

But there's...

Media Hacks #25 Is Now Live

Episode #191 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. It's also episode #25 of Media Hacks.

Thankfully, C.C. Chapman came in and was able to host the intro (I was a little late to the call) where we discuss a whole bunch of stuff that surrounds some bigger themes about privacy, security, publishing and opening up the platforms. There's talk about Please Rob Me, Foursquare, Wired Magazine, the TED conference and much, much more. Please ...

The Not-So-Distant Future...

If you thought augmented reality adds amazing change to the marketing and communications landscape, check this out...

Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

(hat-tip: Andy Nulman ).

Tags:

andy nulman

augmented hyperreality

augmented reality

communications

keiichi matsuda

marketing

online video

vimeo

Proving Social Media Works

The only way to get Marketers to really embrace and engage with Social Media is to prove to them that it works.

About a year ago, famed Marketing professor, Ken Wong, spoke at a private dinner event. During his talk, he pushed for Marketers to really take a serious look at the many Digital Marketing opportunities, but then cautioned the Digital Marketers in the audience that there won't ever be any kind of true groundswell unless we provide the masses with real business case studies with...