Mitch Joel's Blog: Six Pixels of Separation, page 415

Marketers Miss The Mark With Twitter

How long has it been since we had a, "Twitter is dead" article?

AdWeek published the article, The Tweet Hereafter, yesterday and it will probably make no sense to any Marketer who sees any of the Social Media platforms as something more than just another advertising channel.

"Like Second Life, Twitter has become a wasteland for brands. Verizon, a company that spent more than $1 billion on advertising in 2009, has around 5,000 followers -- about 0.3 percent the amount that Perez Hilton

Measuring Real Success Online With Google's Analytics Evangelist, Avinash Kaushik

Episode #189 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Seth Godin wrote a seminal book called, All Marketers Are Liars. Avinash Kaushik tells us about how marketing connects and how to measure it in such a practical and real way, that some Marketers can't stand the honesty that comes out of his mouth. Maybe Kaushik should write a book called, Some Marketers Hate Avinash Kaushik? Along with being the Analytics Evangelist for Google

There Is Nothing Wrong With Making Money

For some reason, no one in Social Media is really allowed to make any money. It's verboten. It's against the community spirit. It's the wrong thing to do.

That's just, plain stupid. Yes, the new digital channels are primed for those who are looking to connect, communicate and engage in conversations, but if there is no benefit in the end, then all is lost. For some, that end benefit will be dollars in the bank, for others it will be social capital (check out Tara Hunt's amazing book, The...

What Motivates You?

There are some people who do the heavy lifting when it comes to thinking about why human beings do the things we do.

Dan Pink (aka Daniel H. Pink) is one of those thinkers. He's the author of some of the best (and best-selling) business books like Free Agent Nation, A Whole New Mind, The Adventures of Johnny Bunko (the first American business book done in Japanese manga) and his recently-released hit, Drive - The Surprising Truth About What Motivates Us. Here's how his Blog describes Drive:

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Just Grazing

Many people felt that the advent of television was going to kill everyone's attention span. Many feel the same way about the Internet.

Just today, the same question/mantra came out in a meeting: "when do people have the time to go through all of this content online?" It's a fair question, but it's a bit of a non-issue. The reality is that most individuals are perfectly amazing at editing and aggregating their content intake. It's not a question of how many Blogs any one individual reads...

4 Things Worth Checking Out

Some of this is online, some of this takes place in the real world (since when is online not "the real world"?) and some of this is self-promotional...

Digital Nation . An amazing show/documentary from the PBS - Frontline folks. "Digital Nation is a new, open source PBS project that explores what it means to be human in an entirely new world - a digital world. It consists of this Web site as well as a major FRONTLINE documentary to be broadcast on Feb. 2, 2010. Our production team is...

6 Ways To Get Organized And Centralized With Social Media

Get organized and centralized now using Social Media.

One of the easiest and best ways to get organized is in managing and manipulating your News Reader to get the most out of it. My personal News Readers of choice is Google Reader (but you can get organized with whichever one you're most comfortable with).

Here are 6 ways to use a Reader to get more organized and centralized with Social Media:

Create folders. While many people love the "river of news" and how the content just flows...

The Next Industrial Revolution

What is the future of business?

In my book, Six Pixels of Separation, I recount a story about how much the world of business has changed and evolved in the past little while...

"On a recent trip to a speaking event, the driver was pointing out to me how the local area had once been a great industrial port where ships came to load and unload their stock and �?lled the whole north eastern part of North America with goods. The city was bustling, the local economy was swelling, and families...

Media Hacks #24 Is Now Live

Episode #188 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #24 of Media Hacks.

As you can well imagine, we deep dive into whether the new Apple iPad is a big mess for Apple or whether or not this new computing device is going to change the game. Amazingly enough, we even have time to discuss the growing popularity of Foursquare and what that platform is going to do to make things that much more local. Julien Smith is...

Baby Boomers Love Facebook (And All Of The Other Online Goodness)

One common misnomer is that Social Media and the Internet is a place for kids, teens and university students exclusively.

Nothing could be further from the truth.

One of the most mind-blowing stats about the Web came out in July of 2009 when it was reported that there are more grandparents than high school students on Facebook. While most people still try to wrap their heads around this very real reality, it looks like baby boomers (person who was born during the demographic Post-World...