The One Thing About Building A Community

Have you ever wondered why there is such a struggle to build a sense community around the Digital Marketing initiatives you are developing?

It goes well beyond the famous movie line, "build it and they will come" from Field of Dreams. There is one, critical, piece of the puzzle that most Marketers and self-proclaimed "Community Managers" forget: it's not about what's happening on your space as much as it is about what you're doing on the communities that serve your industry and space.

You...