The Truth About Online Reputation Management

Here's another dirty little secret about your brand and how you manage your online reputation...

There's no difference between what's being said online and in the "real world."

In fact, let's call a moratorium on the separation of the two... because that no longer exists. If someone tells you about a brand, product or service, what's your first action at that point in time? You do an online search (Google, Bing, Yahoo, Twitter, whatever...). You don't run down to a retail store to look for...