The Upside Of Irrationality

It's amazing to think how irrational our rational minds can be. We often think we're making the best decisions when often, we are dead wrong.

It turns out that Dan Ariely has been on this train of thought for some time. His best-selling business book, Predictably Irrational, is one of the most fascinating, entertaining and smart books we have seen on the market in a very long time. In fact, it quickly became one of the top selling business books in the world (and continues to sell amazingly ...