The Price Is Right

When it comes to Marketing, nothing else will happen if you don't get The Four Ps right.

It's all about the fundamentals (it always was, it always is). And while I think the new "P" (which is "participation") is just as important as the original Four Ps, you need that right marketing mix to get yourself to the point of marketplace success where "participation" starts playing an important factor.

Let's review The Four Ps of the Marketing Mix:

Product

Promotion

Price

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