David Meerman Scott's Blog, page 22

Why I Love Lately AI to Autogenerate Social Posts

Less than five minutes into a demo by CEO Kate Chernis Bradley of the Lately artificial intelligence platform for creating social media posts, I knew I wanted to use it in my work. And by the end of our short Zoom call, I knew I also wanted to invest in the company and serve as advisor. It’s been several months since I became involved, and I’m even more excited about Lately now that I have been using it.

Elegant Ways to Create Calls-to-Action in Clubhouse and on Podcasts

Audio social media is booming. New podcasts are started every day and established show hosts tell me their listener numbers are rising. At the same time, the Clubhouse app is one of the fastest growing social networks ever. Perhaps it’s the pandemic and people with time to explore? Whatever the reason, audio is hot right now. However, many marketers struggle with how to effectively move people from audio to a place where they can learn more.

Nobody Cares About Your Products (Except You)

The biggest mistake I see with marketing (and I see it all the time) is when companies focus their communications way too much on their own products and services. It’s much better to start from an understanding of your buyers and their problems. Long-time readers of this blog have heard me say this before.

Top Ten Tips for Writing a Business Book

I'm frequently asked  for advice about writing a business book. Some people want to understand if writing a book might be right for them. Others are beginning the process and would like to know how to get published. Here, in one place, are some practical ideas based on my experience writing 12 books of my own as well as coaching more than twenty people to write and publish their first business book.

What Every Marketer Can Learn From K-Pop

In the past ten years, K-pop has become a phenomenon with fans not just in Korea but all over the world. Groups like BTS and BLACKPINK captivate audiences, inspiring a feverish adoration that outpaces what the Beliebers, the Beyhive, and Beatlemaniacs ever did.

Advice for Young People to Get an Internship, First Job, or Funding

The vast majority of people apply for an internship, a job, or startup funding as if it’s a college application. They knock on the front door just like everyone else and ask to be let in. A better way is to create content and publish online to market yourself to potential employers. This backdoor approach sets you apart from the crowd.

Crypto, NFTs, and the Digital Banksy Worth More than the Original Art

An original Banksy titled Morons  was purchased for about $100,000, destroyed (burned on a livestream) and turned into a non-fungible token (NFT) which sold on Sunday for 228.69 ETH (approximately $380,000 at the time of the transaction). What a remarkable offline to online transformation!

Playing It Safe Is Way Too Risky

As I think back on my life and career, the best aspects have come from taking risks while those times I’ve “played it safe” haven't typically  ended well. The most dramatic example for me was my “safe” corporate job that resulted in unemployment vs. the “risky” approach of venturing out on my own that resulted in an exciting career.

Clubhouse: The Great, the Bad, and the Very Worrisome

Like many of you, I’ve been experimenting with the scorchingly-buzzy new social app Clubhouse. As I write this, Clubhouse is only available on the iPhone (Android is coming) and is currently invitation-only, however millions of people are on the platform. While Clubhouse has awesomeness, I’m worried about a number of aspects of the app.

COVID “Immunity Bubble” for Small In-Person Event Goes Wrong

The Abundance 360 Conference run by Peter Diamandis (named by Fortune as one of the “World’s 50 Greatest Leaders” and the founder of the XPRIZE) went ahead with a hybrid event in January, 2021. Despite a very strict COVID protocol, 25% of the people who were a part of the “immunity bubble” they created tested positive for the coronavirus - including Peter.