David Meerman Scott's Blog

New Edition of Marketing Lessons from the Grateful Dead!

It’s been 15 years since my buddy Brian Halligan and I published the first edition of our book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History. Tons have happened since 2010, so we were eager to do a revised and updated edition which will be published on Tuesday November 25!

Hyper-Personalized Agentic AI Sp*m Email at Scale Is Here

Get ready for all kinds of email messages flooding your inbox thanks to the increasing use of agentic Artificial Intelligence to create hyper-personalization email campaigns. The same tools are being used by scammers to get you to log into fake accounts.

Don’t Fly Wizzness Class Video from Dave Carroll

Sixteen years after his United Breaks Guitars video went viral, my friend, the Canadian singer-songwriter Dave Carroll, is back with another musical message for the airline world.

The New OpenAI ChatGPT Atlas Browser Further Disrupts SEO

This week, OpenAI launched Atlas, a web browser which puts the company’s ChatGPT in the forefront of web search. I’ve used it for a day and found it to be super helpful. 

Pulling Back the Curtain to Show What Happens Behind-the-Scenes

There’s something fascinating about stepping behind the velvet rope and seeing what most people never do. Behind the scenes experiences and images don’t just show what you do—they reveal who you are. 

How Writers Thrive in the Age of AI

It’s easy to understand why writers are feeling anxious. New generative AI tools are easy to use and can churn out copy in seconds. No wonder writers ask: “Will robots take our jobs? Am I competing with a machine?” 

New Sora 2 App Blurs the Boundaries Between AI Video and Reality

OpenAI, the company behind ChatGPT, just released the new version of its AI video generation tool. Holy moly is its great quality.

The Fandom Playbook: My New Book and Companion AI Chatbot

Over the past several months, I’ve been working on a secret book project— The Fandom Playbook: Building Your Human Connection in a World of Digital Chaos. My team kept it a secret because the pioneering way I am creating it. Now I am excited to share the details of it with you!

Why Real-Time PR Matters in the Age of AI Search

For nearly two decades, I’ve been sharing the idea that a great way to generate attention with the media and the public is to act quickly by creating real time content. This strategy is even more important today.

Organizations succeed by executing a strategy quickly rather than creating fixed “campaigns” or endlessly discussing and attempting for perfection.

From Transaction to Fandom

Most people inside companies think their job is to facilitate transactions with customers and to do so at as low cost as possible. However, there is a better way to grow a business.