David Meerman Scott's Blog, page 9

Apple Vision Pro: Is This Really “The Era Of Spatial Computing”?

I took this photo at 11:30 in the morning on February 2, the first day that the much-hyped Apple Vision Pro headset was available for sale in USA Apple stores. My local store in the tech company heavy Boston suburbs was expecting substantial crowds that didn’t materialize.

The RV Lifestyle Leads To Fandom

On Saturday, I delivered a talk at the Boston RV and Camping Expo. While there, I was once again struck by how the whole recreational vehicle world is built on the ideas that my daughter Reiko and I wrote about in our Wall Street Journal bestselling book Fanocracy.

Ten-Year-Old Hannah Shows the World That Her Political Voice Matters

“As a Kid I sometimes feel like my voice doesn’t matter. I want to show the world it does matter!,” says Hannah Kesselring, a ten-year-old Hew Hampshire political fan I met at a recent Nikki Haley for President town hall event.

An Incredible Ten Years with the Tony Robbins Business Mastery Community

My talk at the Tony Robbins Business Mastery event last week was my tenth anniversary as part of this amazing community. Since 2014, I’ve delivered something like 30 presentations at Business Mastery events in four countries, sharing ideas on how to build fans and grow business with little or no money.

KOREAZ YouTube Channel Delivers Digital Public Diplomacy as Entertainment

Korean culture is hot around the world. K-pop stars like BTS, Blackpink, and Stray Kids are at the top of the charts and sell out arena shows around the world. Squid Game reached number one on Netflix in 94 countries, including the United States and the United Kingdom. The government of South Korea recognizes the opportunity to use social media to promote the country and its culture to boost tourism, investment, and goodwill.

2024: The Year AI Companies and Content Creators Fight. Or Learn to Work Together.

If 2023 was the year that ChatGPT ushered in an Artificial Intelligence revolution for the masses, then this year we will see creators and copyright owners at odds. I see the situation as like the skirmish between the Napster music file sharing service and music labels from two decades ago.  

Legal Caution vs. PR Clarity: University Presidents' Legal Advisors Muddled Congressional Testimonies

If I was going to trial, I’d hire a lawyer to advise me. And if I faced a PR crisis, I would hire a public relations team expert in crisis communications to advise me.

Write and Publish a Book that Transforms Your Business and Supercharges Your Personal Brand

Publishing a book is the ultimate way to build authority and credibility in the marketplace. Your book can generate passionate fans of your work, lead to more business at higher fees, make raising VC funding easier, put you on the fast track for promotion, or launch a public speaking career.

People Pay To See Others Believe In Themselves

I love this quote from Kim Gordon, founding member of the band Sonic Youth: “People pay to see others believe in themselves”. Gordon, as one of the early women of rock and roll, is a role model for a generation of women.

Virtual K-pop Girl Group MAVE Releases First EP “What’s My Name” Today

Korean pop music is a global phenomenon with bands racking up billions of YouTube views and creating massive fandoms. Into the mix comes MAVE, a virtual K-pop girl group with their first EP “What’s My Name” dropping today (November 30 at 6:00 pm Korea time).