David Meerman Scott's Blog, page 9

Virtual K-pop Girl Group MAVE Releases First EP “What’s My Name” Today

Korean pop music is a global phenomenon with bands racking up billions of YouTube views and creating massive fandoms. Into the mix comes MAVE, a virtual K-pop girl group with their first EP “What’s My Name” dropping today (November 30 at 6:00 pm Korea time).

The Power of a First-Person Professional Biography in a World of AI and Deepfakes

The world wants to know who you are! And we’d like to learn about you in your own words.

How AI and Robotics Helps Employees Build Fans at British Airways

I was fascinated by a little robot working away at the British Airways lounge in Boston. What a great example of how Artificial Intelligence and Robotics can help workers.

Doritos Silent “Crunch Cancelling” Plug-In for Gamers

I love the new offering from Doritos. In a fabulous example of deeply understanding a buyer persona, the snack food brand just released a software plug-in that gamers (and others) can use to silence the annoying “crunch” sound when they are gaming or talking.

A Frankenstein Monster of Stolen Art

I recently learned that three of my books - The New Rules of Marketing and PR, Fanocracy, and Marketing Lessons from the Grateful Dead are part of the Books3 database which was used to train generative Artificial Intelligence systems by Meta, Bloomberg, and others.

The End of Mass

Apparently, the Baseball World Series begins tomorrow. I had to go to the Web to learn which teams are playing this year – it’s the Diamondbacks vs. the Rangers. But wait… Rangers? I thought they were New York’s Hockey team.

Just Because You Can Doesn’t Mean You Should

Marketers have many choices about how we interact with existing and potential customers. We can be selfish, doing things for short-term revenue hits that annoy our best customers. Or we can build fans by focusing on what’s best for long-term loyalty.

Barlow: Living Life as a Modern-Day Renaissance Man Focused on Adventure

I admire people who live a unique life, bouncing around, doing the things that interest them, living by their wits rather than just doing what’s accepted. John Perry Barlow was a unique character indeed, and my friend Brian Halligan is making a movie about Barlow’s life.

What Phrase or Word Do You Own?

A fundamental marketing strategy is “owning” a phrase or a word in the mind of your potential customers. Done well, this form of marketing can mean ongoing sales of your product or service for many years and makes it difficult for other companies to compete.

Fandom at HubSpot’s INBOUND Conference

More than 11,000 fans gathered in Boston for the annual HubSpot INBOUND conference in early September with another 100,000 participating virtually. I love that my friends at HubSpot have created a true Fanocracy, a community of like-minded people who are eager to travel from all over the world to be a part of something great.