David Meerman Scott's Blog, page 11

Remaining Human in a World of AI

For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.

Carve Your Own Trail: Effective Product Positioning Through Distinctiveness, Not Comparison

Are you constantly telling people that you’re like another brand but somehow superior? Positioning in this way doesn’t work well, and often leads to a race to the bottom. It’s much better to carve out your own positioning rather than draft off somebody else’s.

Apple Vision Pro Spatial Computer Launch Is PR Done Right

Apple iPod, Apple iPhone, Apple Watch. And now Apple Vision Pro, “a revolutionary spatial computer that seamlessly blends digital content with the physical world, while allowing users to stay present and connected to others.”

Seth Godin's "Song of Significance" Teaches How to Inspire the People in your Organization

Seth Godin’s new book The Song of Significance releases today. It’s a manifesto about how organizations of any size can be more effective by asking “What do humans need? How can we create significance?” Seth sent me an advance copy which I read in one sitting. It’s an important book for right now.

How Instagram Got Us to the Castles of Scotland

Beautiful photos and videos on Instagram can certainly sell a product or service. Even something expensive. This happened to me one evening about six months ago when I was scrolling through my Instagram feed and stopped at a gorgeous video from @CastlesOfScotland, an account with a million followers.

When Rock Stars Dream Of Becoming Dentists

After their electrifying Rock Cellos performance of A-ha’s Take on Me at America’s Got Talent: All Stars “best of the best” competition which aired in early 2023, Dariel and Emil Liakhovetski earned a standing ovation from the studio audience. However, host Simon Cowell was less than kind during his interview with the brothers.

How to Work with Your Bosses to Implement Modern Marketing Including AI

Marketers know that staying up to date with the latest marketing techniques is essential to stay ahead of the competition. Those who understand modern marketing are in demand in today’s fast-moving world. So how do you convince your bosses to implement new technologies like AI even when they’re skeptical?

Super Simple Way to Understand Artificial Intelligence

Some people throw their hands in the air and say they don’t understand artificial intelligence. Others think they understand AI, but really don’t. Here’s the down and dirty way to think about any AI application: it’s just data plus math.

Is Your Content Being Used to Train the AI in Google Bard?

The Washington Post released a fascinating analysis of how AI chatbots gather content on the public Web. The report, Inside the secret list of websites that make AI like ChatGPT sound smart (subscription required) is a fascinating read.

Max Mayhem: Warner Bros. Discovery's Rebrand Fail

Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand, HBO, a pioneer in the world of delivering video content, and stripped away the brand equity.