David Meerman Scott's Blog, page 10

Why You Need a Blog in the Age of AI and Social Networking

With the popularity of social networks like Facebook, LinkedIn, Instagram, and TikTok as well as the rapid rise of chatbots accessing Generative AI Models, the once humble blog has rising in importance (once again) as a marketing strategy.

AI Models Playing Telephone May Lead To Model Collapse

With more and more content generated by AI, a new peril has people who study these things buzzing, so-called “model collapse”.

Trump Rejoins Twitter After 2 Years, Sharing His Mug Shot

Yesterday evening, Donald Trump got ahead of the news cycle by releasing his own mug shot in real time. He shared it to his email subscriber list and reactivated his X (the social network formerly known as Twitter) account after two years to share there as well.

How to Get Found in LLM AI Search Like ChatGPT-Powered Bing

AI-powered search is radically changing the way people use information on the Web, fundamentally disrupting how brands get found and rendering many Search Engine Marketing strategies obsolete. A list of blue links doesn’t apply with chatbot queries, so to get found you need new strategies.

Are AI Companies Going The Way of Enron?

The question facing any innovative company forging a brand-new path where regulation doesn’t yet exist is: Are we doing the right thing? Companies with huge artificial Intelligence development efforts including Google/Alphabet, OpenAI, Facebook/Meta, Apple, and Microsoft require moral soul searching. Just because you’re compliant with existing laws doesn’t make everything you’re doing right.

Make Your Web Content Accessible To All

As you create web content for marketing purposes, a great strategy is to think like your buyer personas and generate written content, videos, images, and audio especially for them. As you do so, keep in mind that a variety of people with a wide range of abilities use the Web.

Reflecting on FDR's Civilian Conservation Corps Amidst Today's Political Polarization

In an America beset by polarization, culture war bickering, and politicians wired to “fight” rather than solve problems, this is a mid-summer love story about a program created with true bipartisan support.

Meta's Threads Social Text App Unlikely to Topple Twitter's Dominance

Have you signed of for Threads, the new Zuck-hyped short-form text app? It’s the fastest social network to reach 100 million users, but that’s to be expected when Meta releases a “Twitter-killer” and promotes it on its uber-popular Instagram and Facebook services.

Thoughtful Extras That Turn Customers Into Fans

Sometimes, the best way to build fans is to deliver your product with thoughtful packaging and a few bonus items. This past weekend, I received a pre-ordered t-shirt from Tour Bus with packaging so remarkable that I’m compelled to share with you now.

Presidential Election 2024: How Artificial Intelligence is Rewriting the Marketing Rules

The 2024 US Presidential election will be significantly influenced by artificial intelligence. We are likely to see both legitimate and deliberately faked content plus manipulation on social networks, especially Facebook.