David Meerman Scott's Blog, page 14

Here’s How NOT To Build Fans

Doing what everybody else does won’t build fans. Being like the other guy but faster, cheaper, shinier won’t build fans.

Tony Robbins Business Mastery Shows the Power of Hybrid Events in 2023

Last week, I presented a nearly two hour session at Tony Robbins Business Mastery, a five-day event focused on entrepreneurs and business leaders who are passionate about serving clients at the highest level. Business Mastery is like no other event I’ve participated in and shows what the future holds for meetings and events in a post Covid world.

How RoamRig Built A Successful Business With Facebook Groups

A great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups are a place to communicate about shared interests with like-minded people. Many groups are private, which fosters a sense of community.

What Will You Accomplish This Year?

The new year is here! What interesting new things are you planning on this year? In 2023 I have embarked on some exciting writing projects that are a departure from what I have written in the past. It’s too early to share details quite yet, but I’m writing some articles for an outdoor magazine and working on a new book that's not related to business.

Chris Blackwell Achieves Success on Multiple Fronts by Doing What He Loves

As we prepare to enter 2023, let’s look at Chris Blackwell, a man who has spent a lifetime following his passions. It’s not just that he’s been super successful in the music business, having been inducted into the Rock and Roll Hall of Fame in 2001. More than that, he’s living life and doing business focused on his own enjoyment.

Apollo 17 Was 50 Years Ago. What Can We Achieve Today?

Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon. Both missions, 50 years apart, were triumphs for NASA.

World Cup Sponsor Budweiser Gives Beer To Winning Country When Qatar Bans Alcohol

Budweiser was caught without the ball when host nation Qatar suddenly banned alcohol sales within World Cup stadiums. With millions of dollars’ worth of beer already onsite in the host nation, Anheuser-Busch InBev announced in a tweet that it would be donated to the winning country. This is a fascinating example of newsjacking.

Free Speech

Now that Elon Musk owns Twitter, there is a great deal of discussion about “free speech” on both social media and mainstream media. The First Amendment of the U.S. Constitution states, in relevant part, that: “Congress shall make no law...abridging freedom of speech.”

Take The Boring Out Of B2B Marketing

Most business-to-business marketing is dreadfully boring. It's like B2B means "be too boring"!

Every Customer Touchpoint Is A Way To Build Fans (Or Not)

Marketing is much more than generating attention. Every single interaction an organization has with an existing or potential customer is important. The way the telephone is answered (or routed into phone tree hell), the ease of making a payment (or not knowing what a bill is for), and the way a product or service performs (or breaks) all add up.