David Meerman Scott's Blog, page 14

Every Customer Touchpoint Is A Way To Build Fans (Or Not)

Marketing is much more than generating attention. Every single interaction an organization has with an existing or potential customer is important. The way the telephone is answered (or routed into phone tree hell), the ease of making a payment (or not knowing what a bill is for), and the way a product or service performs (or breaks) all add up.

No Way Mastodon Will Kill Twitter

With Elon Musk’s recent purchase of Twitter, some advertisers have reportedly left the platform and a small percentage of people have been deleting their accounts. Many are flocking to Mastodon as an alternative.

Port Chester Fire Department: Passionate About the Grateful Dead and the Community

The volunteer members of the Harry Howard Hook & Ladder Company in Port Chester, NY are fans of the Grateful Dead, and they share their fandom in their work as well as with members of the public. This Fanocracy means that members pull energy, new ideas, and deep connections from and then back to like-minded people in the community.

How to Poop in the Woods and Tons of Other Awesome REI Marketing Content

Expert advice from REI Coop helps to educate and inform buyers. The company has many hundreds of educational articles and videos about all things outdoors. This fabulous content leads people into the physical stores as well as drives online purchases.

How To Avoid Product Feature Creep

Last week, my article about product simplicity (or, more commonly, product complexity) generated a bunch of reactions on my social feeds and email inbox. It turns out I’m not the only one frustrated with bloated software and gadgets with way too many buttons.

Product Simplicity Is Great Marketing

We have a Speed Queen washing machine and we love it because it is so darned simple! There are no stupid touch screens with a bunch of silly options. There’s no smartphone app. It’s just a reliable and easy to use washer.

Why Salespeople’s LinkedIn Profiles Don’t Sell

When a customer begins the buying journey for a complex sale, he or she usually wants to learn about their sales representative. This is true of both big-ticket consumer purchases as well as B2B products and services.

Stop Vomiting Words

“Never in the history of humanity have we vomited more words in more places with more velocity,” say the authors of Smart Brevity: The Power of Saying More with Less.

Deliver Content One Buyer at a Time to Drive Sales Success

Marketers understand that content drives action and many organizations now create original content—websites, blogs, video channels, social feeds, podcasts, and the like—as an essential way to reach buyers. However, most B2B companies focus their content effort only to attract attention and generate sales leads. At these organizations, content stops being important once the salespeople take over.

'Show Don’t Tell' Makes HubSpot’s INBOUND22 Conference Awesome

Last week, the annual HubSpot INBOUND marketing, sales, content management, and customer service conference was finally back to an in-person format! I was struck while attending the terrific conference in Boston how the most memorable aspects were when the presenters showed their point rather than telling us a fact or idea.