David Meerman Scott's Blog, page 18

Krispy Kreme Doughnuts Priced to Gallon of Gas Newsjacking

I love this example of newsjacking from Krispy Kreme®. Playing off the surge in gasoline prices in the USA, the iconic glazed doughnut purveyor has priced a dozen doughnuts the same as the average price of a gallon of gas on Wednesdays for the next several weeks.

New 8th edition of The New Rules of Marketing and PR Publishes in May

I’m super excited to announce the new 8th edition of my international bestseller, The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. The book will release in early May and I could use your help.

Back to the Basics: Align With The Way People Buy

The way people buy changed many years ago. All of us — you, me, and all our existing and potential customers — turn to the web to solve problems.

Excellent Customer Communications from Cubby Oil & Energy

Last week, we received a letter from our home heating oil supplier, Cubby Oil & Energy. The letter was heartfelt, honest, and provided valuable information.

The Web3 Future

The hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them. Here is a high-level overview of where we’ve been for the past 30+ years and where we might be heading in the next decades.

Back to the Basics: Create Content Like a Publisher

I’ve been talking about how content drives action and serves as the backbone of marketing for more than 20 years now. During that time, I've seen hundreds of people and organizations implement these strategies and they work.

How To Create a Memorable and Findable Product or Company Name

Naming is difficult! Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. And if you choose to work with a naming agency, it can cost a ton of money.

Fit for Business: Make Yourself the CEO of Your Own Health

A dozen years ago I weighed 60 pounds more than I do now. At that time, I didn’t have the energy required to do my work and my doctor was beginning to worry about some of my numbers, discussing the possibility of putting me on medications. It was a massive wakeup call and I got to work to change my life and health!

Your Passion Is Infectious

People are naturally attracted to those who are passionate about the things they love, and this passion builds fandom. Yet too few people share their personal passions in their business life.

Back to the Basics: Nobody Cares About Your Products (Except You)

The biggest mistake I see with sales and marketing (and I see it all the time) is when companies focus too much on their own products and services.