David Meerman Scott's Blog, page 20

Creativity and Seeing Patterns

Applying creativity helps builds a unique and sustainable business, one whose products and services people will be eager to buy. Being creative is also a great way to reimagine the world in a way that you can create content about, deliver talks on, or build a consulting practice around.

Sorry, no, I am not your colleague

Have you noticed that communications from organizations that should know better often comes with an opening “Dear Colleague”?

When Fandom Turns Into a Cult

I’m fascinated by the fine line between what I call a Fanocracy and a cult. A Fanocracy is when people are attracted to a tribe of like-minded people, be it a team they support, a sport they enjoy playing, a rock band or author they love, or a company that treats them right.

But How Do I Find the Time?

When I speak with people about life-changing projects like starting a business, getting fit and healthy, embarking on a creative project, or learning a new skill, I often hear something like: “I would love to do that, I just don’t have the time.”

The Web-Educated Buyer versus the Salesperson Expert

Your salespeople should assume that they are the last place a buyer goes, not the first. They must assume that very little of their knowledge is proprietary.

Difficulty Navigating Digital Walled Gardens from Google, Microsoft, and Apple

The big digital players including Google, Microsoft, and Apple have been forming semi-closed ecosystems around their content and applications for more than a decade.

Home Video Studio Setup: Recommendations from a Professional Virtual Speaker

We’re well into the second year of the global COVID pandemic and it’s been months since I published Standout Virtual Events: How to create an experience that your audience will love which I wrote with my buddy Michelle Manafy. Having delivered presentations at some 50 virtual events since March 2020, I’m convinced that virtual events are here to stay, and hybrid events will soon become popular. Therefore, I am doubling down on virtual.

I've learned that in order for virtual to really work you have to hyperfocus on the viewer experience. That focus is what creates buzz and repeat attendees.  I’ve worked all summer to install a new home video studio and I’m excited to give you a tour.

How I Saved 250 Hours Using TextExpander

TextExpander is a software plugin that I use every day when I write. The app takes strings of text that I use often and generates them using shortcuts, so I don’t have to type them each time. These “snippets” in TextExpander lingo save me time and allows me to focus on the important parts of my writing.

An Ugly Truth: Inside Facebook's Battle for Domination

The new book An Ugly Truth: Inside Facebook's Battle for Domination, released yesterday, is a fascinating account of what led Facebook to be so destructive, including the power of the stock market and the single-minded personalities at the top - The Zuckster and Sheryl.

New Documentary Short re:connection Explores Video in a Virtual World

I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists, marketers, content creators (including an 80-year-old TikTok star), and futurists. In it, we explore how video helps us connect and communicate now that the world has gone digital-first.