David Meerman Scott's Blog, page 2

Once You Put Your Product or Service into the World, it Belongs to your Fans

Some companies are so focused on telling customers how to enjoy their products and services and art, they miss the fan-made culture that has blossomed around them. 

The Future-Proof Value of a Liberal Arts Education in the Age of AI

When young people think about university today, most are focused on a single question: What job will this get me?

The Simple Professional Services Website Makeover That Creates Fans

If you are an independent professional services provider, I suggest you consider rewriting your website in the first person. Doctors, lawyers, consultants, and the like project a more human approach when they talk about their work in their own words. 

The Fine Art of Crafting a Not-Quite-Clickbait Headline

Headlines are super important. Your blog post, LinkedIn article, YouTube video, press release, or webpage will get more attention when it includes a well-crafted headline. However, there is a fine line between a clickbait headline and one that delivers on its promise.

In Real Life

It’s peak summer season in the Northern Hemisphere and people here in New England are giddy with the excitement. The short summer season means getting outdoors... now! It’s a chance to be with friends, in real life, doing what we love. 

Your Future: AI Models Will Find You Via Your Personal Website

In an AI powered world where people increasingly bypass Google and the social networks when doing research, a personal website will be an increasingly important tool to get found.

Folk-Rock Without a Soul: When AI Channels Laurel Canyon

Over the past week, many people have been talking about a new “band” called the Velvet Sundown. When they first appeared on Spotify and got some modest traction with a half million spins, people took notice. Many identified the band’s music as likely AI created, and mainstream media wrote about it.

How to Write and Publish a Book that Supercharges Your Personal Brand

Publishing a book is the ultimate way to build authority and credibility in the marketplace. Your book can generate passionate fans of your work, lead to more business at higher fees, make raising VC funding easier, put you on the fast track for promotion, or launch a public speaking career. 

The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart

Last week in Rome, I met Stefano Paciotti and his family at their fabulous gourmet food shop in Rome, located close to Vatican City. I was eager to learn how Stefano used Instagram, Facebook, and TikTok to build fans and transform a small family business into an international success story.

The Neuroscience of Fandom

When we’re near people we trust, when we are with our tribe, a personal connection develops. This is a survival technique developed over thousands of generations and is an important component of fandom.