David Meerman Scott's Blog, page 2

The Neuroscience of Fandom

When we’re near people we trust, when we are with our tribe, a personal connection develops. This is a survival technique developed over thousands of generations and is an important component of fandom.

Bots Don’t Build Fandom. People Do.

When everything is all AI and digital and bot, a genuine human connection is a great way to build fans. 

The AI Agentic Web Is Disrupting Your Website

The marketing world is changing right now, before our eyes. Instead of the blue links of search, and instead of people visiting your website, we’re rapidly moving to an AI future where agents interface with your site instead of people.  

The New York Times signs AI licensing deal with Amazon

The New York Times Company and Amazon announced yesterday that Amazon is licensing editorial content from The New York Times, NYT Cooking, and The Athletic for AI-related uses. This is an exciting development in the world of AI where many sources of paid content have been stolen to train AI. 

Max, Once Named HBO Max, Rebranded as… HBO Max

Last week, Warner Bros. Discovery executives announced that Max, formerly named HBO Max, will be rebranded as… drum roll… HBO Max.

Gamify Products and Services to Create Fans and Grow Business

Like millions of others, I have a “collector gene” (my wife Yukari would call it a disease). I get excited about checking things off lists and, especially, completing a list. I’ve visited 107 countries, all seven continents, and all 50 states; I own every book Seth Godin has written; and I’ve been to 111 Grateful Dead concerts. I saved all the credential badges from the hundreds of events I’ve delivered talks at over more than twenty years.

The Story Customers Tell Themselves

Stories are universal. No culture has survived without them. Stories are widely recognized as an essential part of human cognitive development.

Meta Focused On Profit Over Users: Now Deletes Facebook Live Videos After 30 Days

Here we go again. Another major social technology company focused more on profit than on serving its users is changing how we communicate. As of now, Facebook Live videos will be deleted after 30 days. Previously, Facebook Live videos never disappeared.

250 Years After The Shot Heard ‘Round The World, Americans Battle Government Again

Today is Patriots' Day, a Massachusetts state holiday that commemorates the start of the American Revolutionary War.

Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom

Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.