David Meerman Scott's Blog, page 6

Fiction and Fact! New Movie “Fly Me To The Moon” Partly Based On My Book

The new film Fly Me to the Moon starring Scarlett Johansson & Channing Tatum is a romantic comedy set in the 1969 race to the moon. Johansson plays a marketing strategist planning a fake moon landing video in a NASA warehouse.  

Generative AI Not Understood By Young People… Educators Are To Blame

Fascinating research via Hopelab and the Center for Digital Thriving at Harvard Graduate School of Education examining how young people perceive and interact with generative AI technologies show very slow adoption of this transformational technology. I think our educational system is to blame for not bringing AI into the classroom.

US Presidential Debate: Hype, Spin, Memes, and Newsjacking

Thursday June 27 brings the first US Presidential debate of the 2024 election season. I love watching it play out before, during, and after the 90 minutes the candidate spar live on stage. The media will be hyping, the campaigns will be spinning, and memesters will be doing their viral thing. We may see some clever newsjacking too. 

What’s fascinating to me as a marketing strategist is the different ways people will consume the content of the debate. Just like marketing for a company, there are different buyer personas when the product is a candidate appealing for votes.

New 9th Edition of The New Rules of Marketing & PR Coming in August!

The marketing & PR world has changed significantly in the past two years because of the wide adoption of Generative AI tools like ChatGPT. I’ve been working for months on the newest version of The New Rules of Marketing and PR to include the tools and tactics for how to deploy AI.

Fans First Banana Ball Delights at Sold Out Fenway Park Game

When Jesse Cole was a baseball-loving kid growing up near Boston, he dreamed of playing at Fenway Park. On Saturday, his Savannah Bananas, the team he’s owned since 2016, played their debut at Fenway, delighting the largest crowd at the storied ballpark this year. This is a story of the powerful results of putting fans first.

The Reality of AI Adoption in B2B Marketing

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

Shine On, Dream On, Play On Bill Walton

Bill Walton, noted Deadhead and NBA basketball Hall-of-Famer, was the happiest and most upbeat person I’ve ever met. He had a kind word for everybody and absolutely loved his life and everybody who was a part of it.

Samsung’s “UnCrush” Video Newsjacking of Apple Fail

Several hours ago, Samsung released a remarkable video response to the recent Apple CRUSH video. The text at the end “Creativity cannot be crushed” wonderfully trolls Apple. This is a great example of Newsjacking.

Apple Apologizes for CRUSH Video Misstep

Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH, an ad released to launch the new iPad Pro. The next day, Apple apologized for its misstep.

Apple’s Soul Crushing, Creator Destroying Metaphor for what AI is Doing to Society

In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.