David Meerman Scott's Blog, page 7

Truth, Lies, BS, and the Frightening Future of AI Models

In our polarized world, we cannot agree on the truth. Who won the 2020 US Presidential election? Are vaccines safe and effective? What’s going on with university campus protests? When we add dumb AI robots like the models underlying ChatGPT spitting out “answers” things get super scary.

What’s Your Goal?

I am often asked to critique marketing plans and programs as well as tactics like websites, and social networking feeds. My typical responses—“What's the goal?” and “What problems do you solve for your buyers?”—often throw people off.

GOODBIDS Reimagines Charity Auctions

Charity auctions are a way for people to support a cause that speaks to them, gain status, and have some fun too. My friend Seth Godin and a team of ruckus-makers just introduced GOODBIDS - a new way to create charity auctions.

When The Experience Is Way Better Than The Hype

Yes, all the hype about a total eclipse of the sun is accurate. It’s been a bit more than 24 hours and I’m still processing my experience, but here are some thoughts.

In Conclusion: The Growing AI Content Pollution Problem

Artificial Intelligence tools like ChatGPT makes content creation super easy. However, garbage web content has quickly become a huge and growing problem. Let’s call it what it is: AI Pollution.

Customer Testimonials Are Not Effective Storytelling

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. "Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product."

Simple Two Page Marketing Strategy Plan

Here's a simple marketing strategy planning template to help you implement strategies and tactics for reaching buyers directly. I believe it's essential to shift out of the marketer's comfort zone of preaching about products and services and the template helps people to do just that.

The Difference Between Marketing and Sales

As a unit, the combined sales and marketing team is charged with leading buyers along the sequence of interactions that lead to business success. But marketers and salespeople have different roles. By making certain we understand the difference, we can close the gap between marketing and sales and grow business faster.

We Annoy Our Customers

Many companies automatically send a survey after every transaction. Don’t these companies realize that they’re annoying the customers they say they value?

Manuela Nicolosi’s Infectious Passion Is Breaking Barriers While Benefiting Bosch

As I wrote in my book Fanocracy and I say in every talk I deliver, passion is infectious. Your passion for whatever you love serves to draw people to you. Yet most people are reluctant to mix their personal and professional lives.