David Meerman Scott's Blog, page 4

Sneaking In Via Life’s Side Doors

My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvard’s tightly locked front door.

Artistic Craft or AI Dreck in 2025?

In 2025, we have a choice of how we create. Will you pay attention to what matters, draw from passion and personality, adding dash of artistic flair to create something beautiful? Or will you dash off an AI prompt, push a button, and barf up something just okay?

What Makes a Great Marketer?

In the past month, I’ve been a guest lecturer in marketing classes at a half dozen Universities that use my book The New Rules of Marketing and PR in class. I’ve also worked with several marketing teams at companies. While people ask the question in different ways, I’m frequently asked in these sessions something like: “What makes a great marketer?”

Automaker Website Frustrations Push Buyers Elsewhere

I’m considering a new car and have been poking around the various automaker websites in the past few weeks. It’s been frustrating!

Breaking Free from Busyness: How Peggy Sullivan's TEDx Talk Inspires a Life Beyond the Hamster Wheel

My friend Peggy Sullivan delivered a fabulous talk at TEDx Walden Pond last month titled “Eliminating time poverty by doing less”.  Her message is a simple yet powerful one - “Eat, work, sleep, repeat” - busyness is the silent addiction that keeps individuals and organizations from reaching peak performance.

Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers

As social networks become more important for organizations of all kinds, often the key question is how to integrate them into an overall marketing strategy. Ani Sanyal, CEO of Kolkata Chai Co., uses Instagram and a website to grow the business he co-founded with his brother Ayan.

 

Please Do Not Play Without Permission

In prime real estate at my local shopping mall, a Yamaha piano dealer is actively discouraging customers. On every piano is a sign reading: “Please Do Not Play Without Permission”.  

The New ChatGPT Search Is Good News For Marketers

OpenAI introduced the new ChatGPT Search, showing the future of how we will find information. This development is good news for content creators because now the sources of information that makes up a ChatGPT natural language prompt response are displayed. 

Your Original Content: Repurpose, Repurpose, Repurpose!

I’m a fan of repurposing content - write once and publish in multiple places. You might be reading this on my blog or on my LinkedIn Newsletter or perhaps you clicked a link to get here from X. Creating once and publishing in several ways is quite easy.

Why I’m a fan of iPie Pizzeria in Killington VT

When I was on my thru hike of the Long Trail in September, I hiked an average of 8 hours a day for 26 days. There was no possible way to carry enough calories, so when I had an opportunity to eat in a restaurant, I went. And I ate a lot!